How to increase the conversion rate of a Magento store and become a successful online shopping business ? The question is interesting as the conversion rate is one of the benchmark of how successful your e-business is. Top important success factors to create an interactive online shopping experience and get more sales online for any online shopping business is as follows:
1. Keep things simple!
The first thing you’ll need to do in order to get a boost on your conversion rate is to make your website simple and remove those unnecessary content, especially on your landing page. When your website is full of lengthy paragraphs, multiple call-to-action, banners, ads or links, users will be confused and frustrated. Such a landing page is not user friendly and many of the new visitors won’t come back as their first impression of your website is bad. Therefore, design and maintain a clean landing page that is good and easy to digest and navigate is very important for you to start your e business.
2. Improve your checkout process!
Checkout is the last step to turn your visits into online orders, so there should not be any barriers for the customer to place an order on your website. But many of the eCommerce websites are not friendly enough for the checkout processes, a typical example will be the Magento default one page checkout.
There’re 6 steps for the default Magento checkout processes. For each step, the customer needs to click and wait. This is a big barrier for many of the customers as when they see 6 steps ahead, they are frustrated and they may not want to finish them. Let’s have a look at the different below:
Obviously, customers will prefer to have an One Step checkout page. As they could fill in all the necessary information within one page and checkout immediately.Another issue for checkout is that, many of the ecommerce website requires the customer to register before they could checkout, this is also a barrier for the customer to checkout.
Finally, try to provide as many payment gateways, or shipping options to the customers as possible. Not every user has his/her Paypal account. We’ll suggest you to provide at least two payment method to the customers, when one payment method is not working, at least they will have another choice.
We suggest you to use Magento One Step Checkout Extension by Mage Solution to deal with this problem.
You don’t want customer to lose time for checkout with a lot of of steps. You want your site to have easy and simple checkout page for customers, it’s exactly our Magento One Step Checkout Extension.
3. Enhance the trust of your website from the customer
Many people are still very cautious to buy online. It is really important for you to give potential customers every reason they trust you.
4. Invest on your server
Some of our customers won’t have enough budget and they try to save a small money on the server. This is understandable but please do remember, the speed of the landing page will influence not only the SEO of your site, but also the impressions from your customers when they visit your site. As Magento is kind of resource hungry, we’ll suggest you to at least try some premium package from some famous hosting company for Magento. There will always be problems for shared hosting plan. If you have the budget, try to have a VPS or a dedicated server. You will find your investment worth it.
Finally, please noted that conversion rate is not everything. It is just one of the benchmark of your e-business.
Try to increase your conversion rate but don’t rely on it too much.
OK, that’s all for the article today. Hope it helps you