Supposing there is normal traffic patterns, a Magento website can likely obtain around 40%-50% of its traffic to the Homepage. The rest of the traffic goes to the Category pages, CMS pages, and mostly your product pages. This means that product pages play an important part in most eCommerce websites. There are some Important Tips for Effective Product Pages in Magento and improve usability & SEO:
1. Enclose high quality product images
Online shoppers want to see the products image they are purchasing, particularly consumer goods. Even if the product is a well-known brand and it is extremely popular everywhere, it is necessary to offer the best quality images since it is a truly helpful method which determines customer’s behaviors in making a decision to buy or not. Displaying high quality images also influence on the overall quality of the site and draw the user’s attention. Nowadays where there are a wide range of tools such as smart-phone, camera allow you take best products picture so it’s is not a wise choice to show poor quality images or no images on a product page.
You can make reference to our Magento extension about product images: An excellent utility is developed for Magento store with Magento Slideshow and Magento Product Image Tags. It allows administrators to submit and tag (or assign) product images of all categories. At front-end images will be shown in the Magento Slideshow on the category page and when you hover the tag positions, it will pop up a tip showing product and you can click on the product to view product details.
2. Use commonly searched keywords in the product title
The product title is extremely vital since it shows up in the <title> tag of the header. In addition to this, it is used to generate the url key which is essentially the URL of the page and it will show up in many other places on your site such as category pages or many widgets: home page new products, recently viewed products, etc. Hence you should not forget the key words that describe the product best. Moreover, you should include the style name or color or dimensions which can attract customers. Besides, it need to be ensured that the product title is unique and distinctive that means you have no other product in your entire store that shares the same title as this one.
3. Summarize the top reasons to buy the product in the short description
The main purpose of showing the short description is to explain why buy?’ above the fold. If you notice in most Magento product pages, most of the themes, the long product description displays below the fold. Here is where you have a good opportunity to have an impact on customer’s decision with 2-3 sentences. Why should customers buy the products? What are benefits of using products? How popular is it? Does it complement another product? Is it a good value proposition? Just try and answer some of these questions or base it on what you know works for your industry and pick the top 2 or 3 sentences to insert in the short description.
4. Write an informative and helpful product description
The product description is an important area for online shoppers to learn more about your products features, offering and SEO. Make sure to put your own spin on the description so that you can increase your chances of attracting potential customers who like your recommendation and your products tips etc. Besides, you can boost the chance of ranking higher if the search engine found your content unique and engaging. Avoid the copy and paste habit even for highly popular products that sell everywhere.
5. Take an advantage of video
Videos are one of great SEO tools. However, the key advantage for placing them on the product pages is that they draw and customers’ attention. Especially, if the videos are short and high appealing such as some videos produced by Nike that helps sell their soccer shoes. It is a good choice for you to upload your own video from YouTube where you have a dedicated link into the same product page from the description of the video, but even embedding someone else’s video to enhance the description works great. Tip: make sure that the embedded video does not share prices or any information about another e-Commerce website, otherwise you will be directing traffic to them without knowing it.
Welcome to Product Video extension for Magento shop : this is a very useful feature for any website based on magento which allows admin to add video(s) to ordinary product images view. Just simple like image uploading, admin will browse video file(s) to upload and the video(s) will be shown on product details page at font end.
6. Make sure key information to be contained on the pages
Ensure that you are using targeted keywords in your product description and the short description. Beware not to go overboard, also known as keyword stuffing, just make sure the basics are covered. For example: use the product name toward the top of the product description if possible.
7. Use the bold 9000, italics, and underline styles sparingly throughout
Both the product description and the short description attributing in Magento allow for full WYSIWYG styling. Using bold, italics, and underline affects the looks of the text block and makes key words and key phrases stand out. This facilitate online shoppers to skim through and make a snap decision and also gives search engines loud hints on what you are focusing on in the text.
To sum up, product pages are play an important part in your e- business and the information and presentation will affect your bottom line. I hope this will increase your traffic or conversion rates. Let me know in the comments below what have you found that was critical to your product pages.
