Nowadays, Magento eCommerce is quickly becoming a massive eCommerce platform for businesses of all sizes . Appearing in 2008, this platform seems to offer all such as catalog management, mobile commerce, analysis and reporting, checkout ,a free version and a paid enterprise-level version. However, there is the only disadvantage that Magento eCommerce does not get right: SEO.
As you can see search engine optimization (SEO) is one of the most important aspects of Internet marketing. Fortunately, Magento eCommerce does not lose this trend. Although it may not be search-engine-ready right away, there are a few tips online business owners can do to maximize sales of their websites.
Getting Magento eCommerce Ready for SEO
• Rewrite the Default URL.
Firstly, you should look at your URL configuration and ensure that it is ready for the search engine bots. Because long URLs, or URLs in their dynamic forms tend to cause confusion to search engines and then make them lose information that URL can offer. Fixing a URL configuration is known as “rewriting” the URL, and this can often be completed with numerous tools. Using Magento platform is easy like clicking the System section à Configuration panel à Web option à and setting the feature to “Yes.”
You may also want to turn off your Store ID code additions so they are not consisted of your URL. You are able to find this option in the web configuration setting,
Finally, it’s a good idea to take use of 301 redirects to ensure that whether your visitors type in the domain with a “www” or used without the “www” they are led to the same place. Thus, you must access your site’s .ht access file and set up rewrites so that search engines know how to index your URLs.
• Customize aspects of all the different pages for SEO.
The content on the magneto platform should to be optimized for search engines. This means that you have to pay attention to a few specific keyword and your meta tags, title of your pages, and URL which are ensured to be all optimized for that keyword. You can do this by going to the back-end of your site and going from Catalog à the Manage categories section. Furthermore, you should make sure that your images are optimized by using your keywords in the titles of your images thanks to going from Images à to Product information.
• Help speed up your site.
Having a site that loads and works quickly is play a more important role in the eyes of Google, especially in case you want to keep your users involved in and reducing frustration. The Magento platform is not well-known for its speed; however, there are a wide variety of methods which help you to speed up the system. Firstly, you should go to the cache management section and enable all of the caching choices. Secondly, you need to consider whether your web host can handle the volume Magento offers or not. Finally, it’s a good idea to integrate all of your CSS files into a single page to increase speed.