Have you ever wondered why you do have a range of high-quality products, but the number of visitors to your Magento store is just counted on the fingers of one hand? Or why can’t your brand even be seen on the first results page of Google search?
The reason must be you don’t pay too much attention to SEO. In this blog, I will show you what SEO is, why it is important and what tools you really need to boost your Magento store traffic.
I – What is SEO and why is it important?
What is SEO?
SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website to improve your page ranking on Google without using ads. It means that you can attract as many visitors as possible and these people must be really interested in your products.
Why is it important?
By learning more about SEO, especially keywords, you can measure the effectiveness of the page, website traffic and the conversion rate of each keyword. In addition, based on the keywords that bring the highest value, you will get to know more about customer behavior from the time they select products to purchase until they complete their payment. From that, you can create contents to attract them to your products.
II – Best SEO tools you need to know to develop a Magento store
Google Analytics is a powerful tool which can analyze your website and then provide an overview of it. With Google Analytics, you can:
- Collect a variety of information regarding your Magento Store visitors such as their locations, their ages, the amount of time they browse your website, the products attract them most,… This information can help you identify the right customers and how you can meet their needs.
- Discover keywords your customers are using to search for your products and how they reached your store.
- Determine what pages or products are performing well.
2. Ahref Tool
Ahref Tool not only provides users with traffic analysis and the statistics of backlink and organic keywords but it also allows them to know more about these of the websites of their competitors.
SEMrush is an indispensable tool to manage digital marketing. It provides a report of traffic analysis and paid and organic keywords of your website as well as your competitor’s. Thanks to that, you will know which keywords are working effectively and which are not. Then, you can generate contents for your Magento store including these keywords and observe how they perform. Besides, SEMrush also can track your social network account and investigate your customers’ insights.
There is a saying that “To know oneself is true progress”. When it comes to competitor analysis, SpyFu will be the best choice. It can help you search for your competitor’s profitable keywords and get to know how much they paid for and earned from that keyword.
Although it is not called an SEO tool, it will help leverage your Magento ranking on Google. Simply speaking, Google Rich Snippets are bits of code that tell the search engines about the details and information a webpage contains. The Rich Snippets give your website to stand out in the organic search and greatly improve CTR ( click-through rate). For example, it displays rating stars which will help visitors know more about your web credibility. The more stars you get, the higher the chance visitors click on your site.