E-commerce website development is one of the top merchants’ concerns. Like the stores in the malls, your e-commerce website should have nice first impression. A attractive window display and well-organized products will invite website visitors to browse and buy. Poor e-commerce website development will make your online store lose sales.
An e-commerce website is not similar to other websites. There are additional features such as payment options, site architecture, design, page load speed, and photography to name a few,etc. You need a platform that supports adequate server resources. Otherwise, your store could significantly slow down or crash.
So why you need to do e-commerce website design when already have one?
The process of e-commerce website development involves building the structure, web design, programming, publishing and database management.
If your current website is no longer performing, does not look professional or visually appealing, it’s time for website re-development, by using 10 e-commerce website development tips above
Have the Right Platform
A platform is the foundation of your online business. It is also one of the first steps to be successfull in e-commerce website development. When considering e-commerce website development, choose a proven platform such as BigCommerce, Magento, Shopify, or others that can handle the volume you anticipate for your future.
Do you plan on selling to multinational customers, using different currencies? Building an omnichannel and multi-channel empire requires a robust platform.
Choose a functional themes
Once you have chosen a platform, the next critical choice is your theme. You need one that:
- Is visually appealing
- Customizable to your brand
- Loads quickly
- Works on all browsers
This is where your customers interact with your site. It must look good and perform well.
2. SEO And Site Performance
PageRank is still critical for traffic. Use proper SEO so that your pages receive a higher rank and shoppers can find you. It is very important when you do e-commerce website development.
Site performance and page load speed also make a big difference to your UX and Google’s ranking. Impatient shoppers abandon slow sites quickly. One statistic says 40% of shoppers leave if the page takes longer than 3 seconds to load.
The bottom line is that faster loading pages mean a better user experience, and that’s good for everyone.
Tap into Mobile Customers with Responsive Website Design
It seems excessive to have every web page optimized for mobile. But there are thousands of merchants still tied to old themes and websites that only display properly on a desktop.
Statista reports that 49.7% of page views in 2017 came from mobile devices. You’re missing out on almost 50% of your potential customers if you are not yet mobile responsive. Mobile users need to be able to search, browse, and buy right from their phones and other devices without hassle.
Security and Data Safety – an important way to e-commerce website development
Trust between merchants and their customers takes time to build. It is also critical for sales. One immediate improvement that builds trust is to have every page encrypted using HTTPS protocol, not just the payment information pages. Customers rightly expect you to keep their personal data safe.
Of course, payment information and transactions require high security. If you accept credit cards, then your site must be PCI (Payment Card Industry) compliant.
For added security, don’t store vital data like credit card information on your company’s website. If your system gets hacked, you become liable.
Limit Your Product Selection and Offer Site Search
Offering too many choices to your customers can hinder sales. Buyers have decision paralysis when overwhelmed with too many options. They will walk away rather than decide. Here are some ways to overcome this issue:
- Serve your customers better by limiting products to your niche.
- Pre-select the best products. Limit their choices to two or three top products even though there may be twenty out there.
- Streamline your checkout process with as few clicks as possible. Each additional click or form field reduces the opportunity for a completed sale.
Put the best on top
Always include a site search that is fast, reliable and scalable. 30% of visitors use site search. It’s a critical component for any eCommerce site.
Don’t settle for the default search engine you find on most sites. Purchase a robust, third-party search engine and provide shoppers with as many filters as possible to quickly narrow their search.
You’ll need detailed product descriptions using targeted keywords to let the search engine find the products faster.
High Quality Pictures and Videos on Your Product Page
Visitors often leave Web pages in ten to twenty seconds, but pages with a clear value proposition can hold people’s attention for much longer. To gain several minutes of user attention, you must communicate your value proposition within 10 seconds.
Photos are a perfect solution for grabbing attention and video keeps it. The key to success is having one or both located above the fold on every page. Video can tell a complete story that photos can’t. Try and add as many product videos as possible.
360 Image View on Hebes Magento 2 Theme
Another way, 360 image view – new outstanding way for customers to check your products flagrantly. This feature is available on Magento 2 Themes Collection by ArrowHiTech.
Encourage social media links.
Online retailers should understand the importance of social media when do e-commerce website development. A lot of e-commerce orders come from Facebook and Instagram. That’s why sharing and exhibiting popular products on social media could be beneficial for e-commerce websites. This could help you drive good conversions to your e-commerce store.
>>>You can totally boost your sales by create Share Buttons
Keep the shopping cart noticeable.
The recognizable shopping cart icon should pop up across all the pages of your store’s website. This will allow users a persistent look over the products they’ve added to their cart. Then it is serving as a continuous reminder them to complete their shopping process. This strategy will help you increase conversion rates and reduce abandoned shopping cart.
Create a Painless Transaction
Checkout process is the last step, after several steps like finding products and its descriptions, dropping the products in customer’s shopping carts,etc. So you should take it seriously. Otherwise the checkout process is throwing up more hurdles than a track meet by: no clear return policy, unexpected cost (shipping, insurance), etc.
How can you prevent it from happening?
The first thing is to meet the shipping objection head-on. Post your shipping fees and policies on the home page and product pages. It eliminates any unpleasant surprises.
If your platform restricts payment types, it’s time to upgrade to one that doesn’t. You should be able to process international credit and banking cards, online payment gateways like PayPal and Stripe plus digital wallets like Apple pay and Amazon pay.
One significant barrier to a fast sale requires your customers to “sign up” or have an account before they can purchase.
Use a guest checkout form to overcome this obstacle. Once they complete the purchase, give them the option to use the information to set up an account with one or two clicks.
Read more to reduce abandoned shopping carts