Good Ecommerce web design is vital for turning website users into customers. Ideally, the design elements of your website should make the shopping experience and purchase process as quick, easy, and stress-free as possible. No matter how good your online advertisements are, you could be losing valuable shoppers if your website is not optimized for sales. You could also be wasting your valuable ad dollars if website user click off your website the second they get to it. Follow some eCommerce web design tips below and you should start seeing more conversions in no time!
Tips for an Effective Ecommerce Website Design
1. Keep it minimal
When it comes to creating an e-commerce web design, simple is always better. The more elements you have on the page, the more it takes away from the entire point of the website. The sales can not be completed
You don’t need a ton of bells and whistles on your e-commerce website. Just keep your design clear, clean, simple—and focusing on the sale products.
2. Make branding a priority
When coming to shopping online, visitors want to buy from well-established brands. That e-commerce sites must not look like a cheating sites.
In order to build the customer’s trust, you need to make sales strategy with your ecommerce business. You need to put some serious thought into your branding. Your branding should show who you are as a company, what you’re about, and how you’re different from your competitors. It plays an important role in building a connection between your audience and driving sales.
If you want to get the great e-commerce website design, take the time to define your brand. And then infuse that branding into your design. Ask yourself questions like:
- If I had to describe my brand in three words, what would they be?
- What makes my brand different from other ecommerce shops out there?
- What do we do better than anyone else on the market?
Once you know these answers, you can work it into the branding of your ecommerce site. Then you can move to the next step to make an effective e-commerce website design.
3. Use suitable color to your advantage
Choosing the colors for your e-commerce site is about more than just saying “Well, red is my favorite color, so…let’s make all the things red!”. Color is an extremely powerful tool. Once you understand the psychology behind color, you can use it to your advantage and drive some serious sales in the process.
For example, if you want visitors to make a purchase, make the purchase button stand out with a bright color like red. According to color psychology, red inspires feelings of excitement and passion. They are driving factors behind spending. Some studies show that making a button red can increase conversions by a whopping 34%. Or you can incorporate blue into your e-commerce web design to raise customer’s credit. Blue is not only a universally loved color, but also increasing feelings of trust. There is a reason why the color blue appears in more than half of all logos.
Generally, if you know how to match colors, it can make a huge impact on your e-commerce web design.
4. Use high-quality images
One recent case study by VWO showed that incorporating more relevant images into an e-commerce web design increased conversions by over 40%. It is common knowledge that images increase conversions. And that’s even more true when it comes to e-commerce.
No one is going to buy a product sight unseen. If you want visitors to buy your products, you need to show them what they’re buying through high-quality product images.
Getting professional images of all your products goes a long way in building confidence in your customers. There will have abandon shopping carts if there have no images of the product they want to buy (or just a single, low quality image).
5. Make your content scannable
The fact that no one is going to read a very long descriptions of the products on sites. Even when you write them particularly!
Research shows that most website visitors only read about 20% of the text on any given website. Instead of reading content word for word, they simply scan the text to look for key information. So, if you want to get your point across and drive sales in the process, you need to make your content scannable.
Changing your content into an easy-to-scan format is the effective way to have a great e-commerce web design. Then you can keep sentences and paragraphs short. Along with using bolding to call attention to key information, you can use bulleted lists to break up large blocks of texts. The easier to scan your content, the more likely your audience will absorb your key messaging.
6. Make the e-commerce web design look professional
The basis of an e-commerce site is your asking website visitors to purchase products from your store. As a result, you’re asking them to turn over sensitive information: phone number, address, credit card information. They are not going to feel more comfortable if your website doesn’t look professional.
What do we mean by professional? Your website shouldn’t have any typos or misspellings. Your font, color palette, and footer design should be consistent from page to page. All your product links and buttons are working. Your photos have high quality. The most important is making privacy commitment. Make sure your customer’s personal information is not exposed.
7. Use social feedback
Another essential way to build the customer trust? – Using social feedbacks. When you are making your e-commerce web design, try to show your potential customers the positive social feedbacks. These feedbacks have been gotten from your existing customers. Add a ratings section to your e-commerce web design. Don’t forget to add a testimonials section. Consumers can post some photos with comments as a proof about their good experiences with your store. And then you can add them to your blog.
The more visitors see that other people have had a positive experience shopping on your site, the more trustworthy you’ll get. As a result, your conversions will go up.
8. Make checkout as fast as possible
Although be a final step, checkout is the easiest way to lose customers. If you want visitors to complete their process, you need to make the process of buying as simple, straightforward, and pain-free as possible.
Remember to make your checkout page design clean, simple, and easy to navigate. You can give your customers the option to register for your site or to check out as a guest. Make everything about the process crystal clear: what information you need to process the purchase (and where they need to enter it), the different shipping options available (and how much they cost), and what to do in case there’s a problem with their order or they need to do a return. Once the purchase is complete, direct your customers to a confirmation page so they know everything went through.
In a nutshell, if you want people to buy from you, make the checkout page as easy as possible on e-commerce web design.
9. Make e-commerce web design all responsive
Last but not least, according to theguardian.com, mobile has officially surpassed desktop as the most popular way to surf the inter webs. And that includes shopping.
You need to make sure your e-commerce website design is fully responsive so as to capture customers shopping on their phones and tablets. Otherwise you might not convince those valuable mobile visitors that your site is where they want to make a purchase. To conclude, making an e-commerce web design should have some tricks. Now that you know the e-commerce web design tips, you totally can have a site that not only looks amazing, but also help boosting your sales.
The bottom line
It truly is easier than ever to launch an ecommerce website. A decade ago, building an online store required some technical skill and several integrations to make everything work. But today’s modern platforms make the process fast and seamless. So, if you’ve been dreaming about testing the ecommerce waters, check out our Ecommerce Development Services . At Magesolution we offer cover both the technical and strategic aspects of your ecommerce site’s performance, ensuring a branded, customer-centric, engaging digital shopping experience that delivers results. Let’s talk to our experts for help with building an eCommerce website. Whether it’s a quick fix or an omni-channel project, we’ve got all the bricks you need to build a robust eCommerce website
>>> Read more : Top 15 US ecommerce sites to inspire you in 2022
