e-commerce web design: Tips to make an effective website design

ecommerce-web-design-tips-zepo

e-commerce web design will make your sales better. Because nowadays,  people do just about everything online, especially shopping. 

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If you’re selling today, you need to hop on board the e-commerce website train. An e-commerce site offers you the chance to build your brand, connect with more customers, and sell more products. It will be better if you’ve chosen an effective e-commerce web design.

Web design is critical when creating an e-commerce website. Making an effective e-commerce web design is all about using suitable columns, colors, fonts, images, words, graphics, etc. to convince visitors to make a purchase. Your e-commerce web design also should attract potential customers and provide them great experiences. So there are some e-commerce web design tips to help taking your online shop to the next level:

 Keep it minmal

e-commere web design

E-commerce web design: Ethan – Luxury Fashion Magento 2 and 1 Theme by ArrowHiTech

e-commerce web design

Savoy – Minimalist AJAX  WooCommerce Theme by NordicMade – has reached 8,581 sales on themeforest.net by now

When it comes to creating an e-commerce web design, simple is always better. The more elements you have on the page, the more it takes away from the entire point of the website. The sales can not be completed

You don’t need a ton of bells and whistles on your e-commerce website. Just keep your design clear, clean, simple—and focusing on the sale products.

 Make branding a priority

e-commerce web design

Supro  by ArrowHiTech

When coming to shopping online, visitors want to buy from well-established brands. That e-commerce sites must not look like a cheating sites.

In order to build the customer’s trust, you need to make sales strategy with your ecommerce business. You need to put some serious thought into your branding. Your branding should show who you are as a company, what you’re about, and how you’re different from your competitors. It plays an important role in building a connection between your audience and driving sales.

e-commerce website design

Athlete Fitness by inwwavethemes

If you want to get the great e-commerce website design, take the time to define your brand. And then infuse that branding into your design. Ask yourself questions like:

  • If I had to describe my brand in three words, what would they be?
  • What makes my brand different from other ecommerce shops out there?
  • What do we do better than anyone else on the market?

Once you know these answers, you can work it into the branding of your ecommerce site. Then you can move to the next step to make an effective e-commerce website design.

Think like a website visitor

e-commerce website design

E-commerce website design: Claue – best seller theme  of ArrowHiTech

If you want to connect with your audience by e-commerce website design, you have to put yourself in their shoes: What kind of layout is going to be easiest for them to navigate? How can you organize your products in a way that makes sense for the end user? How can you simplify the checkout process? Whenever you think like your customer, you can anticipate what they want from your ecommerce store. So then you can make e-commerce website design in order to meet those needs.

Use suitable color to your advantage

e-commerce website design

Athlete Fitness – design by inwavethemes

Choosing the colors for your e-commerce site is about more than just saying “Well, red is my favorite color, so…let’s make all the things red!”. Color is an extremely powerful tool. Once you understand the psychology behind color, you can use it to your advantage and drive some serious sales in the process.

For example, if you want visitors to make a purchase, make the purchase button stand out with a bright color like red. According to color psychology, red inspires feelings of excitement and passion. They are driving factors behind spending. Some studies show that making a button red can increase conversions by a whopping 34%. Or you can incorporate blue into your e-commerce web design to raise customer’s credit. Blue is not only a universally loved color, but also increasing feelings of trust. There is a reason why the color blue appears in more than half of all logos.

e-commerce web design

Sconto theme by ArrowHiTech

Generally, if you know how to match colors, it can make a huge impact on your e-commerce web design.

 Use high-quality images

e-commerce web design

Ninth by ArrowHiTech

One recent case study by VWO showed that incorporating more relevant images into an e-commerce web design increased conversions by over 40%. It is common knowledge that images increase conversions. And that’s even more true when it comes to e-commerce.

No one is going to buy a product sight unseen. If you want visitors to buy your products, you need to show them what they’re buying through high-quality product images.

Getting professional images of all your products goes a long way in building confidence in your customers. There will have abandon shopping carts if there have no images of the product they want to buy (or just a single, low quality image). 

Make your content scannable

The fact that no one is going to read a very long descriptions of the products on sites. Even when you write them particularly!

Research shows that most website visitors only read about 20% of the text on any given website. Instead of reading content word for word, they simply scan the text to look for key information. So, if you want to get your point across and drive sales in the process, you need to make your content scannable.

e-commerce web design

Changing your content into an easy-to-scan format is the effective way to have a great e-commerce web design. Then you can keep sentences and paragraphs short. Along with using bolding to call attention to key information, you can use bulleted lists to break up large blocks of texts.

The easier to scan your content, the more likely your audience will absorb your key messaging.

Make the e-commerce web design look professional

The basis of an e-commerce site is your asking website visitors to purchase products from your store. As a result, you’re asking them to turn over sensitive information: phone number, address, credit card information. They are not going to feel more comfortable if your website doesn’t look professional.

What do we mean by professional? Your website shouldn’t have any typos or misspellings. Your font, color palette, and footer design should be consistent from page to page. All your product links and buttons are working. Your photos have high quality. The most important is making privacy commitment. Make sure your customer’s personal information is not exposed.

Read about The problems customers faced when shopping online!

Use social feedback

 Another essential way to build the customer trust? – Using social feedbacks.

When you are making your e-commerce web design, try to show your potential customers the positive social feedbacks. These feedbacks have been gotten from your existing customers. Add a ratings section to your e-commerce web design. Don’t forget to add a testimonials section. Consumers can post some photos with comments as a proof about their good experiences with your store. And then you can add them to your blog.

e-commerce website design

Collect your customer’s feedbacks

The more visitors see that other people have had a positive experience shopping on your site, the more trustworthy you’ll get. As a result, your conversions will go up.

Make categories easy to navigate

If your website visitors have to click around ten different menus before finding the product they are looking for, they are going to move to a competitor’s site.

e-commerce web design

AJAX Layered Navigation – Hebes theme by ArrowHiTech

Be sure your product categories and product pages easy to navigate. Make it easy for your customers to search for products and to filter products by things like color, size, or product type. The easier you make your categories and pages to navigate, the faster it will be for your customers to find what they want. 

Make checkout as fast as possible

Although be a final step, checkout is the easiest way to lose customers. If you want visitors to complete their process, you need to make the process of buying as simple, straightforward, and pain-free as possible.

e-commerce web design

One Step Checkout Extension by ArrowHiTech

Remember to make your checkout page design clean, simple, and easy to navigate. You can give your customers the option to register for your site or to check out as a guest. Make everything about the process crystal clear: what information you need to process the purchase (and where they need to enter it), the different shipping options available (and how much they cost), and what to do in case there’s a problem with their order or they need to do a return. Once the purchase is complete, direct your customers to a confirmation page so they know everything went through.

In a nutshell, if you want people to buy from you, make the checkout page as easy as possible on e-commerce web design.

Make e-commerce web design all responsive

Last but not least, according to theguardian.com, mobile has officially surpassed desktop as the most popular way to surf the interwebs. And that includes shopping.

You need to make sure your e-commerce website design is fully responsive so as to capture customers shopping on their phones and tablets. Otherwise you might not convince those valuable mobile visitors that your site is where they want to make a purchase.

e-commerce web design

Amely theme by ArrowHiTech – Fully responsive

To conclude, making an e-commerce web design should have some tricks. Now that you know the e-commerce web design tips, you totally can have a site that not only looks amazing, but also help boosting your sales.

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