E-commerce Website Design: 11+ Tips and Tricks


E-commerce website design can vary in different subjects which makes choosing a suitable webpage can be difficult. A good e-commerce website must require an easy-to-access interface, a seamless, stress-free process, an optimized checkout experience and the design makes up the most of it. For example, Claue – Clean, Minimal Magento 2 & 1 Theme has a minimal, yet elegant design, and the layout is fully responsive that is a good choice for your ecommerce website design. This results in the improvement of customers’ experience and lead to skyrocketing conversion rates.


E-commerce website design: Claue magento 2 theme

If you want to find out more about Claue – a Magento 2 theme, you should check it out at: Claue – Clean, Minimal Magento 2 & 1 Theme

Now, we would like to introduce 11+ tips and tricks for choosing an effective e-commerce website design, based on the experience that our company has encountered during the past few years.

1. Analyzing your e-commerce website design’s need


Analyze the customer’s need: e-commerce website design

In order to identify the need for your e-commerce website design, you should specify your need for business, revenue, traffic in your interface. To be more specific, the design should be simple, minimal and elegant, and contains all the information that a customer may need. User experience is paramount to turn visitors into customers and turn customers into repeat customers. If your ecommerce website design is not fit with the purpose, then no matter how your promotion campaign is good or not, the selling rate won’t go up, or even drop down instead. In short, keep your plan clear, clean and maintain the attention on the deal.

2. Keep the user in mind


E-commerce website design: think like a user

In general, the product’s purchase rate is related heavily to the customers’ decision. In other words, if your e-commerce website design is in progress, you should put yourself in your visitor’s shoes. What kind of layout is going to be easiest for them to navigate? How can you organize your products in a way that makes sense for the end-user? How can you simplify the checkout process? No matter what question you can answer, always remember: you must make careful choices ‘cause the outcome is followed by the choice that you pick. An easy way that we would like to suggest is that you should consider having a person (relatives, friends) to check your e-commerce website design.

3. Keep your e-commerce website design simple


Simple, minimal e-commerce website design – Claue magento 2 template

With regard to have an effective e-commerce website design, simple is always better. The more components you have on the page, the more it detracts from the primary objectives of the site. To be more specific, your e-commerce website must have a minimal, yet elegant and easy-to-track design. This design will eventually focus on mostly selling purpose and may result in the upward spiral of conversion rates increase. The more elements you have on the page, the more it takes away from the entire point of the website – closing a sale. To sum up, keep your design clear, clean, and simple – and keep the focus on the sale.

4. Use colors on e-commerce website design


Choosing color for the e-commerce website design

When picking an appropriate color for your e-commerce website design, choosing an exotic and never-before-seen color and swatches can be difficult and exciting at the same time. Moreover, the combination of colors is also of great concern, ‘cause it represents the professionality of the company, and different colors can inspire different feelings, emotions, and actions from people. So, if you want your ecommerce site to convert, you need to use those color inspirations to your advantage. The point is, color is one of the most powerful tools in your design toolbox, and if you know how to use, it can have a huge impact on your e-commerce website design.

5. Spoon-feeding high-quality images


High-quality images e-commerce website design by Claue minimal magento 2

If your e-commerce website design has no product images, no one is going to buy. If you want people to buy your products, the images must be as clear and qualified at the same time. If you want to have a coverage of your product, remember this: spoon-feeding as much high-quality images as possible, since the users always have a craving for realistic photos. In other words, do yourself a favor and have plenty of high-quality images of whatever you’re selling on your e-commerce site. Your conversions will thank you.

6. Have a navigation menu at the frontend


Navigation menu at the frontend of e-commerce website design

For better the user’s experience, and decrease the overload prospect that an e-commerce website owners may encounter, a navigation menu is beneficial for your e-commerce website design. The menu should appear everywhere on the website, from the layered navigation to the sticky navigation. By having this navigation menu, the different categories is specified clearly, as for boosting the conversion rates and improve the customer’s experience. As a result, the overload term will soon disappear and your e-commerce site will flourish on its own.

7. Use social proof

Fact: The customers’ reviews always reflect the quality and the experience that the product can possibly bring to the customers. When your e-commerce website design is in progress, look for ways to show your potential customers the positive feedback you’ve gotten from your existing customers. For example, you could use the product reviews for Magento 2 extension for easy-rating process. The more proofs, the more specific and trustworthy the products will be, and the conversion rates will rise up eventually. In short, the proofs will make up the most about the quality and design of a product.


Product review – one social proof for e-commerce website design

For more information about one suggested minimal Magento 2 extension, check it out here: Real Review for Magento 2 extension

8. Using grid layout


Grid layout e-commerce website design – Claue magento 2 template

In order to keep products as organized as possible, grid layout is put into practice, as for bettering the design of your e-commerce website. Grid style formats will, in general, be the best for online business locales and most destinations as a rule. At the point when clients are perusing items, it’s best to keep them in sorted outlines and segments. Moreover, keeping space enables users to think and choose the desired products, and professionalize your website. If you want your customers to take you seriously, you will need to show them you take yourself seriously and a professional e-commerce website design is the best show-up to it. 

9. Your content must be scannable


Scannable content – e-commerce website design

Research shows that most website visitors only have 7 seconds on average to focus on the text on any given web page. Therefore, there is a risk that your idea won’t be delivered completely. In order to get your point across seamlessly, your content should include key information as clearly and shortly as possible. In terms of bettering your e-commerce website design, the easier to scan your content, the more likely your audience will absorb your key messaging.

10. Simple, seamless checkout


Check out experience e-commerce website design – Claue 

If your checkout process is difficult in the e-commerce website design, you’re going to lose customers. If you want people to buy from you, you need to make the process of buying as simple, straightforward, and pain-free as possible. Make your checkout page design clean, simple, and easy to navigate. The steps for the checkout process should be also clear, minimal yet and enough for customers to fully access the payment method. As a result, the customer’s experience won’t be of a disturbance phase, which will boost sales eventually. 

11. Make your e-commerce website responsive


E-commerce website design fully responsive

In recent years, the development of mobile devices has always been a speedy process. If you want your site to be widespread, the design must be compatible with other platforms such as smartphones, tablets… To be more specific, if you want to capture the customers who want to shop on their phones or tablets, you need to make sure your website design is fully responsive. Otherwise, you might not convince those valuable mobile visitors that your site is where they want to make a purchase. Your site will be optimized and skyrocketed if the design is fully responsive.

12. Make a thank-you page


Thank-you page e-commerce website design

While it’s widely considered to be important, however, the site which have a thank-you page has better conversion rates than the site that don’t have. By having a thank-you page in the e-commerce website design, this will create a “confirmative” experience for the customers, and easy-to-track conversion rates for online store owners. In other words, if your e-commerce website has a thank-you page, your customers will be assured of the product that they purchase. This will lead to skyrocketing selling rates and boosting the site’s revenue.


So there you have it! The 11+ tips for an effective e-commerce website design is in your hand. Need additional help designing your ecommerce site? We’re here to help! With Claue, Clean, Minimal Magento 2 & 1 Theme, your business will flourish eventually. Claue is an excellent template for a modern and clean eCommerce store with 20+ homepage layouts and tons of options for shop, blog, portfolio, store locator layouts and other useful pages. Claue will meet & fit any kind of eCommerce sites as you imagine.

Furthermore, Claue – a Magento 2 template is built based on MGS Front-End Builder and tons of extensions such as Mega Menu, Store locator, One-step checkout, Daily deals, advanced reports, Quick view, color swatchers, Ajax cart, products questions, shop-by-brands,… Which total saves more than $699. So, it will bring a power for you to transform your dream shop into a magic digital outcome is limitless. Let Claue flourish your business and reach your full potential today: Claue – Clean, Minimal Magento 2 & 1 Theme

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