Today, Facebook are able to add thousands of users per day, it’s obvious that any businesses regardless of it’s size can achieve big revenues through the social platform.
Thousands of business today are taking use of Facebook to develop their products. Are you one of them? Let’s see easy ways to boost eCommerce with Facebook
1. Facebook-based store is vital
So, what would you do? As you usual, business owners will setup a Facebook page or fan profile and spend countless hours managing social media posts while constantly trying to attract more people from your Facebook page to your site?
Instead, why not reduce these steps and make it as simple as possible for Facebook fans to buy from you?
In fact, there are some services that within few minutes can import your web store onto Facebook, turning the social site into another sales opportunity without adding any extra hoops for prospects to jump through.
2. Help your Facebook store stand out!
Your store needs to stand out of the crowd by showing your company’s unique personality and distinctive features of your products.
Now, we’re not suggesting that you stick website screenshots on your Facebook page. That will just look clunky and won’t achieve anything. Instead, integrating your brand elements with your Facebook page and store allow your familiar icons and logos to be more socially – as well as visually – engaging.
3. Engage with your audience!
Don’t forget that Facebook is a social network. People are there to talk, to engage conversations, and enjoy positive interactions. If your Facebook page is nothing but ads and discounts, that’s going to turn away a lot of your prospects right up front.
How do you engage customers?
One simple strategy is to MAKE people interested in unpubliced news from your company. They’ll like to know more about you, enjoy that they’re getting “private” insights from your company.
For instance, you could tell them about unrevealed product lines in development. You could share videos and photos , or even talk about what inspired your latest piece of art or fashion.
Try to throw in some humor. Respond to comments and always respond quickly and positively! If you need a hand spicing up your original shares with some viral content, you can use services like this one.
4. When’s the best time to engage with your fans?
Studies have shown that early-morning or late-night posts on Thursdays and Fridays are generally the best weekdays to post… get 20% higher response than other times but it depends on what industry you work in. For example, Sunday is often best with retail industry. Thursday For fashion. And for food and beverage companies, Tuesday, Wednesday, and Saturday are your best !
5. Oh, those valuable Likes!
your Facebook page and store will need more Likes. in reality, although these need to be authentic Likes – otherwise they’ll do you no good in the long run. Buying Likes just to show your popularity even get you ignored or, worse, banned from Facebook altogether!
Here are some legitimate ways to boost your Likes:
• If you’re starting up small, get family and friends involved, asking them directly to Like your Facebook page and store while encouraging them to spread the word on your behalf.
• Get other fan pages in on your growth! Start interacting with other (relevant) brands that have larger followings. Like and share their posts, and you can start drawing some of their audience back your way.
6. Don’t forget your other social channels
Many companies will have other social networks connected to their brand such as YouTube, Twitter, Pinterest, LinkedIn, etc. So why not connect them to Facebook and benefit from a pre-built audience?
Many social networks can have their feeds linked to your Facebook page, adding to your activity levels and promoting your eCommerce/F-Commerce presence all the more.
7. Are your customers your fans?
Are you using that opportunity to get them to Like your main Facebook page as well? If not, you’re missing out!
When someone purchases from you, it means they already like what you have to offer, so encouraging them to Like you along with the sale can boost your F-Commerce exposure as well as heighten the chances of having them provide repeat business.
8. What’s the deal?
Offering group deals inside your Facebook store, Groupon style, has proven to be as very successful F-commerce marketing tool. This alone can get hundreds, if not thousands of people talking about your company and sharing your Facebook store and its deal’s link.
9. Don’t forget that fans love promotions
Holding periodic promotions and offering special discounts are great ways to encourage initial sampling of your wares. Remember, that Facebook store won’t mean much unless actual conversions are happening.
Do you have any ideas now? if not I recommended to choose Product images promotion which is a social networking that allows customers and users to take part in the pictures contest rated by facebook like system, voting, adding comments by (Facebook, Yahoo, AOL, Hotmail)
10. Targeted advertising at your fingertips
With all the customer demographic data Facebook possesses, they make it easy for you to target your ideal customers, no matter how big or small your audience is. Of course, this does require more upfront financial investment, but it has proven to be an essential step for many companies that want to break big into F-Commerce success.
I’d also encourage you to download and read the FREE eBook “The Complete Guide on how to Sell on Facebook.” This eBook gathers data from over two years of Facebook business experience from a wide variety of companies.