Ecommerce features: The most importances for your website

Security-features-can’t-be-ignored
Ecommerce features make all websites unique in their own way. We’ve seen trends in ecommerce website design like animation, 360-degree product previews, advanced filtering, and dynamic product search. However, trends don’t guarantee conversion rates or robust user experiences. There are certain elements that every ecommerce site should have to stay relevant and competitive.
Here is a list of 10 the most important ecommerce features for your websites.

1. User-Friendly

Simplicity should be a goal in good design and you don’t have to sacrifice elegance to achieve it. As a matter of fact, studies show that 76% of consumers say the most important characteristic of a website is ease of use.

The objective is to help shoppers get to what they want faster and without running into unnecessary complexity that can log up the path to purchase. Online sellers have minutes, if not seconds, to make a sale. Focus on the user experience by providing shopping categories, filters, and comparison capabilities.

To make your ecommerce site more user-friendly, consider the following:

ecommerce features

  • And Create effective, visual navigation:

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Ecommerce features should be a competitive advantage instead of a troublesome experience.

2. High-Resolution Photos & Video

Gone are the days of posting one photo with a few bullet points and a price tag. Shoppers want to see multiple angles and people using the product in different environments. They want to be able to zoom in and get a feel for the product.

Technical considerations for images are crucial. Images that don’t load or take too long to load will see a consumer drop-off rate of 39%, according to Adobe.

And, we’re not talking about just professional photos. Vanity Planet found that adding Instagram photos to their product pages increased checkouts by 24%. Ecommerce features of websites should display multiple photos per product. The photos need to be high-resolution and optimized for page load.

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Try out 360 degree Image View with Claue – Clean, Minimal Magento 2 theme

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The newest Magento 2 theme: Molla – Multipurpose Magento 2 by ArrowHiTech with great ecommerce features

3. Mobile-Friendly Website

Mobile shopping accounts for 50% of online transactions. With a responsive website, content intuitively adapts to whatever device is accessing it to provide the most user-friendly experience. And Intelligentsia created a better purchase experience on mobile that led to a 16% increase in mobile transactions.

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From Hebes- Multipurpose Magento 2 Theme

Creating a mobile-friendly experience – one of ecommerce features –  for your shoppers will improve sales and potentially your rankings.

4. Discount and promotion

Applying varying discounts and introducing different promotional offers becomes a lot more hassle free if your backend provides these facilities.

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Magento Daily Deal Extension

You want to add special price for your products and make them to be prominently noticed on your webshop that creates a momentum and an urge for customers to buy them? It’s exactly our Magento Daily Deals which is developed with a countdown timer and promotion price for your products that you need.

 

5. Frequently Asked Questions (FAQ)

Complex purchases require confidence with a seller and detailed information when buying products online versus face-to-face. An additional information section details frequently asked information, which establishes credibility and builds confidence with the buyer.

FAQ sections also provide a self-help area to address common customer problems. Buyers often ask about product support, returns, lost account passwords, etc.

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Magento product questions extension allows customers to ask questions and receive answers on product pages, like or dislike questions and answers. Customers can also search and see all questions, answers on FAQs page.

6. Advanced Payment Options

In the world of Apple Pay and PayPal, advanced payment options are one of must-have ecommerce features for an ecommerce site.

Just consider the ease of use associated with Amazon one-click shopping. Shoppers with registered accounts can literally buy with the click of a button.

There are many popular online payment options. The key is understanding who the buyer is and implementing the most effective solutions. If your website is limiting payment options, make sure to explain why. For example, an ecommerce site may not offer Bitcoin as a payment option after determining its value isn’t reliable.

If buyers are technology-savvy individuals who tend toward this payment method, it’s important to be transparent as to why it isn’t an option. This transparency establishes that the brand understands its buyers and builds trust.

7. Newsletter signup

As a modern ecommerce site, you should have a newsletter signup form that collects your customers’ email addresses. You can send them special offers and inform new product arrivals.

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Ajax newsletter extension for magento 2 allow display firstname & lastname for newsletter form. Allow customer unsubscribe without register account.

 

8. Related Items

Simply seeing the phrase, “you might like this” causes a serotonin release signaling curiosity and excitement. It is one of ecommerce features.

A ‘Related Items’ feature on an ecommerce site creates the desirable stickiness effect that so many marketers strive to achieve. It happens like this: You saved the AeroPress coffee maker to your shopping cart. A section emerges that says, “you might like this.” Would you like some freshly roasted, fair trade whole coffee beans? Maybe a digital scale to measure the exact amount of coffee grounds to achieve the perfect cup of coffee?” Then you get the picture. When an online seller uses the related items feature to sell more, it’s actually signaling to the buyer that “they get me.”

9. Security Features

Online transactions are an integral part of our lives. As such, ecommerce websites also ecommerce features can be a lucrative target for cybercriminals. It’s crucial that online sellers protect customer information and take steps to ensure privacy. It all starts with a secure ecommerce platform.

With their sophisticated security features, it’s no wonder that Magento and WordPress paired with WooCommerce are the top two platforms for online sellers.

Other must-have ecommerce features about security to consider are:

  • SSL certificate
  • Two-factor authentication
  • Privacy policy link in footer

10. Advanced Payment Options

In the world of Apple Pay and PayPal, advanced payment options are one of  must-have ecommerce features for an ecommerce site. Just consider the ease of use associated with Amazon one-click shopping. Shoppers with registered accounts can literally buy with the click of a button.

There are many popular online payment options. The key is understanding who the buyer is and implementing the most effective solutions. If your website is limiting payment options, make sure to explain why.

For example, an ecommerce site may not offer Bitcoin as a payment option after determining its value isn’t reliable.

If buyers are technology-savvy individuals who tend toward this payment method, it’s important to be transparent as to why it isn’t an option. This transparency establishes that the brand understands its buyers and builds trust.

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