eCommerce Navigation Trends in 2019

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2019 is the year witnessing the final destination of an emerging tech-decade, as well as facing an increasing demand for customer’s visual attraction. From eye-catching designs to clear-cut letters, from noticeable messages to good-looking appearance, all of these perfect navigation design aspects compel a frequently-visited website. Without these features, your page may result in sinking into “the black hole” as visitors skip yours for others.

However, while of most important to have a great navigation site, sometimes this is likely to be taken for granted. Navigation plays an essential role in not only making your website accessible to visitors but also encouraging these free-riders to convert from “browsing” to “buying”. A great website always has intuitive navigation and menus which make instant sense.

So this is the list of five eCommerce Navigation Trends that currently being more trendy and innovative in 2019.

Single Page Navigation

Faster to create and easier to maintain, single-page websites often have an advantage over multi-page ones. Lots of websites – especially those with less content to display – are applying a single page with key anchor points: a simple click on menu items and the page will automatically scroll to the related section. Not only having fixed navigation bars, dot navigation – a great variety of circular icons located on both sides of the screen – also improve the natural flow of single-page web browsers.

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As for one-page designs, the limited space can make it easier for browsing customers to find what they’re looking for, which will result in the transition from “surfing” to “digging deeper”. It’s also easier for them to concentrate on the most important information or elements. Plus, developers, as well as web browsers owners, can save a significant amount of time and effort with this type of site, since the fact of having only one page to design and maintain.

Mega Menu Navigation

With the rise of the expandable menu that usually contains multiple columns of content, we’ve seen the addition of Mega Menu. This has always been a popular trend among magazine-blog websites, as well as lookbook pages. Mega Menu can be able to create and be customized a complex-but-easily-accessible drop-down structure which redirects the user to CMS pages, Category pages, and any external URL via the top/sub level menu items. This type of navigation can be ideal for the website with a great deal of content to show. However, unlike normal drop-down menus, it allows a wider rather than downward vertically.   

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Mega Menu can be efficiently used for websites with a huge amount of pages and complex structures. This menu allows any information related to the products to appear directly on the main navigation such as category, product, image, etc…, while your website still maintains a stable speed. To conclude, It is a suitable method to provide easy access to product categories and site contents.

Thumb-friendly Navigation

As for the rising usage of smartphones through a variety of onsite needs such as online purchasing, information searching, etc…, many trend-chasing web browsers are currently developing navigation designs that are suitable for mobile users. An excellent navigation design in mobile devices, similarly, allows your users to navigate through the website or application and also use their smartphones with one hand effortlessly. As mobile users often operate the phone using one hand, thumb-friendly navigation has become a crucial UI feature. 

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In 2019, webmasters are focusing on a user interface that strategically places navigation options to allow mobile users to navigate the page using their thumbs. Once it is made as the most distinctive as possible, the navigational text will be visually separated and easily accessible for the visitors. This is especially true for web browsers targeted toward Millennial, Gen Z, and B2C audiences.

Vertical Sliding Navigation

Needless to say, vertical navigation is currently adopted on several websites and it works extremely well. Vertical menus more readily adapt to small screen sizes such as smartphones or tablets because while horizontal menus can also be made responsive, it usually requires a transformation from horizontal to vertical. Since vertical menus are already in this format, the transition from desktop to mobile will make people less likely to get lost. What’s more, it will boost your visual creativity and vary in concepts of navigation in comparison with traditional style.  

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This design is commonplace among portfolios or creative agencies that break the boundaries of designing traditionally in the browsers. When using a vertical navigation menu, the displayed information is brief but informative because small basic links are said to perform better compared to texts that are lengthy and descriptive. This helps to keep the attention of the visitors engaged instead of making them lose focus from the main call-to-action objective.

CMS Page Navigation Magento Menu

The combination of all the above Navigation, this menu is currently taking the world by storm although being newly introduced and developed. Incorporating a different navigation menu for your content pages (CMS) in your Magento store can be a good idea, especially if your site has a lot of content. Site owners can create as many menus as they want with the unlimited number of included pages.  As a result, site owners also can direct customers to any CMS page you wish!  You also like: How to create a CMS Page Navigation in Magento 2

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The above example illustrates how a left-side menu enables you to organize various content improving customers’ navigation between its parts (different pages). Thus, merchants who regularly publish a large amount of content can organize their content dramatically improving the simplicity of finding the necessary information.

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