Thanks to the expansion of eCommerce, we can buy anything without leaving our home. And electronic devices are not an exception. More and more electronics stores are going online at the moment. If you’re about to open an electronics store, these detailed guidelines would be helpful. Keep in mind that starting a new business is not easy. You’ll have to invest in much time and effort to get the result. Now, we will show you steps to set up a great electronics store
How to start online electronics store?
Choose the eCommerce platform for your business
First of all, you need a place to build your website. This is when eCommerce platforms come in handy. There are many platforms for you to choose. For instance, Magento, Shopify, Woocommerce and more. Depending on your needs, budget and other factors, you can choose the suitable platform.
Keep in mind that each eCommerce platform will have its pros and cons. However, in the case of electronics store, we highly recommend Magento 2. Here’s why
- Magento is one of the biggest eCommerce platforms in the world. In 2020, there are about 250,000 active sites on Magento. If you want to take control over your website, Magento is the right option. It is self – hosted on any PHP web hosting. Moreover, free plan is available for you to get started.
Set up your business plans
Business plans are crucial for any businesses. Thus, instead of jumping right into building your electronics store, you should come up with detailed and effective business plans first.
Write down your mission, vision. Find out who your target customers are and learn about their behaviors. Thanks to those, you will be able to sell the right products and have efficient marketing campaigns.
One effective method to build business plans is “ Golden Circle”. It explains how your business differentiates yourself from others and therefore, remains competitive. “ Golden Circle” starts by asking Why, then How and What.
Prepare your budget
As mentioned above, starting a new online business is not easy, especially online electronics store. Then, you need to anticipate your expense. For example, how much your goods will cost, or how much you have to pay for building an online electronics store. Take Magento as an example. Often, the cost to develop a simple Magento store might be around $2,500 to $5000. Moreover, you’ll have to wait from 1-3 months to get it done.
As a result, you need to predict the time and cost needed. This will help you avoid losing money. Besides, it might be easier to ask for investment externally since investors can know what you’re about to spend on.
The design of your online electronics store
First impressions are very important. Customers can decide whether they like your website or not within milliseconds. Thus, your website design is such an important factor. With clean and professional – looking website, visitors will be attracted to your web store. Moreover, they can easily find their needed products or browse through your website. This will grant you high customer satisfaction and customer experience (CX)
Mostly, there are two options for you to choose. You can start your website from scratch, or buy themes on eCommerce platforms.
We will take Magento 2 as an example. It gives users freedom to change, control their own website. Therefore, you can easily build your online electronics from scratch. This will grant you a unique and exclusive electronics store. However, you need to gain a valid amount of technical knowledge. Otherwise, you need to look for a professional Magento developer to get a well – functioning website.
Another option is buying Magento themes from third – parties. This option is faster and cheaper. However, since you buy pre – made Magento themes, you can hardly distinguish yourself from others.
Functions of your online electronics store
Some web store will need more functions than others, depending on the businesses. For example, you want to sell internationally. Then, your website should include multi-language, multi – currency, or varied shipping and payment method.
Buy domain name
Domain name is very important for online stores. You can come up with the name of your electronics store before building the website. This will help you keep the domain name. In case you wait too long, someone might have the same domain name as you, or even steal yours
Find trusty developers
Finding the developers you can trust is important, but not easy. A developer is more like the partner of your business. They should have not only skills, experience but also faithfulness and support.
In case you meet some problems in the future, the developers should come in handy. Thus, you should look for third – parties who have 24/7 support.
If you’re seeking a third – party who can meet all those requirements above, you can’t miss Magesolution. With more than 12 years in e commerce, we can grant you an outstanding and professional-looking web store on any ecommerce platform. Working with our decade-long experienced developers, you surely get your dream online shop. Contact us here or hotline + 84 243 7955 813
Now, it’s time for you to build your electronics store. Here are some tips for you to consider
Tips for successful electronics store
Deliver customers experience of your products
In fact, customers always want to test the products before buying them. First, they want to ensure their functionalities and features. Moreover, trying something new is quite fun. However, online electronics store can’t deliver touch and feel experience. Actually, this is a downside of every online store.
You can offer customers some helpful technology such as virtual reality ( VR) or AI. These will bring customers exciting experiences.
Offer promotion
When it comes to online electronics store, promotion is inevitable. There are many ways for you to execute it. For example, you can offer a discount or coupon. Another option is offering buyers some additional products when they buy certain things.
Shipping fee is another concern for many customers. Therefore, you can offer free or lower delivery fees. Thanks to this, you can gain a lot more customers.
Try other platforms to sell your products
Try other platforms to reach more customers
You have your website? That’s good. But it’s not very effective to let people know about your online electronics store. In this case, you can try social platforms such as Facebook or Instagram. These social platforms have a great number of people on them. Therefore, you will be able to approach many prospects. Also, you can run ads on Facebook, Instagram or Google to reach more customers.
You can have brick – and – mortar store
As mentioned above, online electronics store can’t deliver touch and feel experience. Therefore, customers might be skeptical about the quality of your products. Therefore, you can open an offline electronics store for customers to come and see your products. Then, people can see, touch and test your products physically.
Also, face – to – face support is more efficient than online one. If customers have any problems, they can come to your store and get support
In Conclusion
We hope to deliver you some helpful information about how to start an online electronics store. However, keep in mind that you’ll need to spend a lot of time and effort to make this business work. The first step to a successful online electronics store is choosing the right theme . Check out our stunning electronics magento 2 theme GemMart here.
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