A successful fitness website can promote your business and help you to engage with new clients, as well as enabling people to easily access timetable information, book classes online, and much more. So, creating a stylish and fully-functional, fitness website could help take your gym, studio, or personal training business to the next level. The question is: How can you create a successful, seamless fitness website?
Responsive design by Athlete | Fitness – Multipurpose Magento theme
Luckily, building a fitness website isn’t rocket science, and by following the five easy steps in this article, you can have your site up and running in no time. Here are 5 primary steps that can help you build a successful e-commerce fitness website for profitability to your business.
1. Choose a platform for your fitness website
Before you can start designing your fitness website, you must first decide which platform to use. There are numerous website builders and content management systems (CMS) available that will enable you to create a fitness website. In this context, we would like to recommend Magento 2 CMS, because of the features as well as the customer supports that Magento can bring. To be more specific, here are some benefits of choosing Magento as your platform:
- Magento has a wide range of powerful features
- Magento gives e-commerce sites an SEO edge
- Magento is developer-friendly
- Magento provides marketing tools
2. Select a hosting plan and domain name
Select a hosting plan and a domain name for your fitness website
If you decide to use the Magento platform to create a fitness website, then the next step is to select the right hosting plan and a domain name for your project. Your domain name will ideally be the same name as your fitness business, helping your clients easily find you online. If this isn’t possible, you can use a domain name generator to help you find a suitable and relevant name. You’ll be able to purchase your domain name when you sign up for hosting. While there are lots of hosting options for Magento, ranging from cheap hosts to pricier managed Magento hosts, choosing the right option may benefit your business the best. With the right hosting plan and domain name for your fitness website, let’s move on to the next step.
3. Install a fitness theme
Fitness theme sample: Athlete | Fitness – Multipurpose Magento theme
One of the major benefits of using Magento is the wide assortment of themes, plugins, products, and services that are on offer. For someone looking to create a fitness website, you will find a large selection of both free and premium Magento themes that are suitable for a fitness industry website. We – MageSolution wants to recommend a Magento extension that you should check it out: Athlete | Fitness – Multipurpose Magento theme. This theme comes with tons of features, such as easily configuring your front-end using MGS Front-end builder panel, having unlimited page layout options and a responsive design. If you want to find out more about Athlete, you should check it out at: Athlete | Fitness – Multipurpose Magento theme.
4. Add appropriate pages and essential elements for your fitness website
When creating pages and content for your website, make sure they are visually appealing, uncluttered, and reflect your brand. The content quality is important, so take your time to craft and check the text before you publish. Displaying stunning images of your gym or classes in action, to grab the attention of your audience, is also a must. Here are some of the main pages and features your fitness website should include: Homepage, Timetable and online booking system, About page, Testimonials and Contact page. These pages are the key features that can make up a proper fitness website.
5. Add lead generation tools
Create lead generation tools for your fitness website
Focusing on growing your email list and social media following is key for a fitness business, as it will enable you to continue to promote your services to your target audience after they have left your website. Also, try to create a campaign that appeals to the readership you are looking for. Make sure it reveals your expertise as well as being pleasing aesthetically, and possibly clever or funny. You need to create something that people will remember and be drawn to. Encourage people to like and share your promotional material too. So let’s check out some lead generation tools that you can add to your Magento website:
- LeadPages – a landing page builder that integrates with Magento platform, suitable for marketers or website owners.
- Facebook Lead Ads – are a type of ads specifically designed to collect leads, collaborated with Magento CMS.
As you can see, building a fitness website is a straightforward process. However, developing a business and an income from a fitness website is not easy. It takes hard work, you need the right information, and even when it is up and running there is always more work to do to keep it going. But with time and commitment, you will have a successful fitness website. We – MageSolution offers Athlete | Fitness – Multipurpose Magento theme that can be compatible with your fitness business. For more information, you should check it out at: Athlete | Fitness – Multipurpose Magento theme. If you want to find out more about us, you should check our website here: MageSolution or our portfolio here: ArrowHiTech portfolio.