In the past 5 years, with the emergence of gift website, the satisfaction and the expectation as well are higher than before. This requires better service and more exotic products. In general, no matter how ready you are on an e-commerce gift store, your success and uniqueness won’t be completed without proper tips.
Gift website using Giftshop – Beautiful Magento Theme
Of course, said is much easier than done. However, by applying these tips, your gift website will be much more appealing to the customer. Here are some tips to make your gift website become unique and attractive.
1. A minimal, yet attractive interface
In order to specialize your gift website, you should ask yourself this question: Is the interface attractive enough?
The design of your gift website made up like 70-80 percent of your uniqueness. When a customer browses into your gift website, the first thing that pops up in their mind is the comparison. If your site’s interface doesn’t meet up to the customer’s expectation, your traffic will eventually decrease, as for the competitor is much better.
Also, you have to be aware that a user‘s purchase decision is usually made just after 3 seconds on your website. So, it is the first impression that counts. If customers do not like it, they won’t buy anything and won’t ever come back.
2. Social media integration
Social media is probably the best free channel for promotion purposes. Of course, if you publish ads among networks, you will pay, but the mere presence is free.
Free as the social media method will be, but the effect for gift websites is truly remarkable. And the awesome content is the thing that matters. You have to be interesting and outstanding so that people will want to follow you. If you manage to do so, you will have a great marketing channel at no financial expense.
Social media integration
So how can you integrate social media channels into your gift website? Here are some ways to do that:
- Post regularly: at least on a daily basis, so that your customers won’t forget you.
- Engage your users: ask them questions, reply to their comments and try to get their attention.
- Choose the best channel for your business. It could be Facebook, Pinterest, Instagram or Twitter. These channels drive traffic to your site, help your site grow a lot.
- Use graphics. The graphics can bring 50-60 percent to your uniqueness.
3. Customer support
Another thing that will help you attract many users is an outstanding customer support. Always remember: there is no better promotion than satisfied clients. This means that if you want to attract clients, you need to reply to all their comments and inquiries. And as soon as possible, cause timely responses are the key to success in this matter.
Never ever underestimate the impact of customer service. It is not the product itself or the ads that are the key – it is the customer care. And your task is not simple – people are two times more eager to share negative than positive impressions. It is even said that takes 12 positive customer experiences to make up for one negative. Be nice, helpful and competent and you will see that the customers will come.
4. Promotions and discounts on your gift website
We all love promos and discounts. But usually, it is not these 5$ that we save which makes us happy. It is rather a psychological mechanism that is responsible for these feelings. It has been confirmed that the word “free” makes us feel irrational excitement, which stimulates association with positive emotion.
To stimulate these on your gift website, you can either offer a freeship method or overload them with coupons. For instance, you can just offer a 50% discount on your gift website when someone purchasing 2 gifts or above. Loyal or newbie customers are also matter too. You should make them feel that they’re special and encourage them to shop in your store.
5. E-mail marketing
Last but not least, “e-mail marketing”. This is also an effective method for gift website owners to attract their target audience. It also has a sense of professionalism and reliability to your business. According to a recent survey, 54% of people have a more positive attitude towards companies that send them e-mails.
Email marketing integration
What is more, 71% of respondents stated that when shopping they always remember e-mails that a company send to them. These results confirm the importance of e-mail marketing. So how can you imply the task to make your gift website unique? Here are some methods to do:
- Send mails after purchase with similar or recommended products, so that people are eager to make another purchase.
- Send mails to clients who haven’t been active in your store for a while with discount coupons to make them revisit your website.
- Send some tips or stylizations related to your products – this way you will inspire people and make them visit your store.
As you can see, making a unique, attractive and easy-to-use gift website is of no myth. Its price won’t also be over the hill. However, by creating a perfect gift website, some things need to be remembered. The most important thing is to be creative and know which channels to use. The second, but the same importance is that your business must be reliable, honest and supportive to the customers. We – MageSolution offers tons of extensions and themes that can compatible with your store. For more information, you should visit our website at: MageSolution. Also, if you want to see our product’s showcase, you should visit our portfolio here: ArrowHiTech portfolio.