As we know, 37 percent of the world’s population is now shopping online. Holidays like Black Friday, Cyber Monday, Christmas and New Year, are the days on which nearly unlimited sales and shopping take place. Over the years, e-retailers have adopted, and are using cutting-edge technology to their advantage; they also focus on event and holiday sales for a successful online business. In this article, we would like to introduce some of the best holiday e-commerce marketing tips and checklists that can help you increase holiday sale and maintain an edge over your competitors.
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1. Optimize all strategies for mobile visitors
People are neck-deep in chores and errands before the long holiday break. Therefore, mobile shopping is a convenient solution to holiday shopping for people who are always on the go. You need to ensure that your site is compatible with different mobile devices. Customers must have the ease of scrolling down on their mobile phones without distorting the site. This means extra work for your developers, but it will play a significant factor in consumers staying on your website, from that the holiday sale will increase; or moving to an easier and mobile-friendly one.
2. Have a straightforward call-to-action
People shopping online before the holidays have an intent to make a purchase. For example, everyone is shopping for Christmas gifts for their family or friends. People tend to skim around to find the best deals. That’s why it is important to include straightforward calls-to-action (CTAs) on your product pages. Consumers are quite in a hurry, and CTAs are the best way to help them make a quick decision before they skip to another e-commerce site. Make sure the CTAs are catchy in bold and colorful, yet easy-to-read fonts, with terms like ‘Buy Now,’ ‘Early Bird Offer,’ ‘Till Stocks Last,’ or ‘Hurry, limited stock left,’ which grabs the customer’s attention and transfers into holiday sale.
3. Optimize the site’s speed
The average focus time of a normal customer is about 8 seconds. During the festive seasons, the patience of the customer can even much lower. A 2-second page load time is what consumers have the patience for in today’s digital age. During the holiday, when online shoppers are hard-pressed for time, their patience runs out quickly, and the last thing an e-commerce company can afford is to turn away a confirmed sale due to slow page load time. You will not only lose customers, but the higher bounce rate will eventually hurt your SEO, which will negatively affect your page rankings in the long run; or in other words: decrease holiday sale.
4. Display special offers
Want to get the customer’s attention in a competitive e-commerce market? Give out deals that would make the customer feel they’re losing out if they do not buy from you. Give out discounts like “10% or 25% off if you shop today!” These discounts could be on a single product or a buy one get one free offer that entices customers to buy. Free delivery is another way to keep customers hooked and make a dash to buy more items than they originally intended. Offer enticing upsell and cross-sell suggestions. This will increase your holiday sale and the customer will be happy about making a smart choice.
5. Recover abandoned carts with festive special discounts
The holiday season is a great time to recover abandoned carts. Re-target shoppers who did not complete their purchase with discounts or deals on the products in their abandoned carts. That may just be the incentive they need to complete the transaction. Giving out offers and discounts might seem like a formula for losses, but in the long run, offering discounts on products already in the cart is a risk worth taking as compared to an abandoned cart and a lost prospective customers.
6. Give landing pages a complete festive makeover
A well-designed landing page for your website with great products will not only bring in more customers but will also result in higher sales conversions. So how to renovate your landing pages with festive elements to attract customers? Here is a suggestion: Red is a great color to attract buyers, make them stay longer on your website, and put them in a better mood to buy. Use white spaces to make the writing and products stand out. Upload a video or add festive design elements like snowflakes or pine trees to give your website some festive holiday atmosphere.
7. Use email marketing to boost holiday sale
Holiday promotions are a great way to drive both holiday sale and traffic. People are seeking for gifts and deals. So, send them emails about discounts and promotions on your e-commerce store. Design catchy emails with festive elements that entice the reader to open them. Offer deals that will further push them to click on the link to your website and shop right away. Don’t wait for December to get the emails going. Start your festive email marketing campaign as early as October or November. People often need time to decide on gifts. The more they see a product they like, the more likely they are to research further and compare to other products before they hit the purchase button.
8. Create blog entries with search-friendly titles
Blogs are one of the best ways to drive traffic to your website and help customers make product choices during the holiday season. Catchy blog titles like ‘5 Christmas gifts that can make your folks back home smile’ or ‘Great gifts don’t always have to come in big boxes’ or ‘Great gifts come in small packages too’ will grab the attention of buyers searching for gift options. The easier you make it for customers to make informed choices, the higher the chances of them coming back to your site to make a purchase. Research trending topics on social media, use the right keywords and optimize your e-commerce SEO, and your holiday sale will rise, eventually.
Winter is near, and so is the holiday season. Pull up your socks and give it your best shot. While we have covered most of the important tips for holiday e-commerce, you can always find new concepts to maximize sales. We – MageSolution offers tons of themes and extensions that always help you customize your own website in the festive season, which will lead to higher conversion rates and boosted sales. For more information, you can find it here: MageSolution
