Magento Infinite scroll: How can it benefit your Magento store?


Merchants, in general, nowadays face a conflict between opening multiple options for customers to shop from and retaining the purchased customers. To be more specific, with the rapid increase of eCommerce Magento, this has opened multiple options for online shoppers to shop from. On another aspect, this tremendous rise has made it quite challenging for the e-retailers to keep their customers stick to their store. And so, Infinite Scroll is born to action.

Latest Update: We’ve just released the version 2.0 of Claue Multipurpose Magento 2 Theme, with with a bunch of performance improvements and exclusive features. Check this theme out now: Claue Magento Theme  2. 0 

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Live Demo 

Claue – Clean, Minimal Magento 2&1 Theme is an excellent template for a modern and clean eCommerce store with 40+ homepage layouts and tons of options for shop, blog, portfolio, store locator layouts and other useful pages. Claue version 2. 0  comes with a bunch of  exclusive features including:

  • Being based on Luma theme.
  • Meet all standards of Magento Theme
  • Significant performance improvement
  • Compatible with most third-party extensions.
  • Fully compatible with Magento 2.4.x

This second advanced version completely differentiates from its previous one. Thus, if you are using Claue version 1 and want to update to Claue version 2, you can only rebuild a new website no rather than updating from the old version. Now, let’s get back the main topic.

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Benefits of Infinite Scroll for Magento store

The idea of adopting Magento 2 Infinite Scroll has become a common objective when it comes to building an e-commerce website. This extension helps customers browse your store products easily without the need to navigate to the next page manually. In short, the module saves a lot of time and effort from your customers. However, if specifically speaking, how exactly can it benefit your Magento store? This article will help you.

What is “Infinite Scroll”?


Infinite Scroll definition

The term “Infinite Scroll” may refer to the technique that allows users to scroll through a massive chunk of content with no finishing-line in sight. This technique simply keeps refreshing a page when you scroll down it. This module is so great that it can be such a one-size-fits-all solution for every site or app.

Some benefits of having the Infinite Scroll module for your store

So, this module is proved to be one of the best methods when it comes to building an eCommerce Magento store in the past few years. But how? Let’s go through the benefits.

#1. Boost user engagement and content discovery

When the content gets loaded quickly, it makes a user stay longer on the page, hence increases customer engagement. In other words, the availability of Infinite Scroll has proved such great engagement for customers. As a result, store owners can be able to keep high the customer engagement rate on their store. Moreover, the targeted buyers won’t need to skip from page to page every time they want to find a product. 

#2. Infinite Scroll is time-saving


Time-saving using Infinite Scroll module

Your total concentration should focus on maintaining the flow of the audience when they are present on your website. Such pagination can disturb the browsing experience of the customers, which makes them frustrated about finding their desired products. So, by having Infinite Scrolling for your site, customers can browse all the products of a particular category on a single page thanks to the continuous loading.

#3. This module offers easy-browsing

How can Infinite Scroll benefit your eCommerce Site?

Easy-browsing using this module

One of the major advantages of having this module for your site is that your site will be browsed much easier. With the automatic loading of your page, the customers can just scroll to find the appropriate for your store. Take Magento 2 Catalog Ajax Scroll extension by Magento 2 for example. It helps to load the next pages of the catalog pages automatically, using powerful AJAX. 

#4. Session duration increased

To tell the truth, users will definitely get bored and tired after browsing a number of pages. They do not even look further to see more results and take an exit from your store. However, this may not be a big problem when integrated Infinite Scroll for your website. The desired products will just be all-in-one with the site, so customers may spend more time on your store. This helps the browser itself in increasing the average time spent by a user on your site.

#5. It’s amazing for smart devices



Mobile devices optimization

Nowadays, almost all people around the world own a touchscreen mobile phone. This is because portable, touchable devices heavily dominating keypad devices over the last few years. By having Infinite Scrolling for your store, the finding is so efficient using a thumb to browse. Magento 2 Catalog Ajax Scroll is completely compatible with touch devices. With a minimal, completed design on mobile devices, the browsing will be so awesome.

Proven example: Magento 2 Catalog Ajax Scroll

Catalog Ajax Scroll

Catalog Ajax Scroll for Magento 2 extension

This extension may help you automatically load the next page of catalog pages by AJAX when a customer scrolls to the end of the page. To be more specific, it is handy for both the shop owners and customers to shop on the site. The client is able to see more goods in less time without the need of searching for the ‘next page’ link/ button and looking around the page. It will bring about a wonderful shopping experience for all clients.

Some highlighted features:

  • Automatically load the next pages of the catalog pages
  • Increases usability for your visitors by removing an extra click
  • Support Ajax technology
  • Coming with a friendly interface
  • Easy to customize and configure
  • Compatible with Magento 2.0.x, 2.1.x, 2.2.x, 2.3.x

With all the benefits and advantages using the extension, your site should be flourished of its own

Final words

That should be it! Here are some of the benefits of integrating Infinite Scroll for your Magento store. All in all, customers will be more engaged in your store if having this module. Should you know these advantages, you may consider implementing this option for your eCommerce website. 

Understanding each business has different requirements, Magesolution provides Magento customization service to help your online store become the best suite for business and also boost your workflow.  With over 14 years of experience, our Magento experts have delivered hundreds of custom Magento development solutions to the businesses of all sizes. Contact us for a free consultation!

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