Merchants, in general, nowadays face a conflict between opening multiple options for customers to shop from and retaining the purchased customers. To be more specific, with the rapid increase of eCommerce Magento, this has opened multiple options for online shoppers to shop from. On another aspect, this tremendous rise has made it quite challenging for the e-retailers to keep their customers stick to their store. And so, Infinite Scroll is born to action.
The idea of adopting Magento 2 Infinite Scroll has become a common objective when it comes to building an e-commerce website. This extension helps customers browse your store products easily without the need to navigate to the next page manually. In short, the module saves a lot of time and effort from your customers. However, if specifically speaking, how exactly can it benefit your Magento store? This article will help you.
What is “Infinite Scroll”?
The term “Infinite Scroll” may refer to the technique that allows users to scroll through a massive chunk of content with no finishing-line in sight. This technique simply keeps refreshing a page when you scroll down it. This module is so great that it can be such a one-size-fits-all solution for every site or app.
Some benefits of having the Infinite Scroll module for your store
So, this module is proved to be one of the best methods when it comes to building an eCommerce Magento store in the past few years. But how? Let’s go through the benefits.
#1. Boost user engagement and content discovery
When the content gets loaded quickly, it makes a user stay longer on the page, hence increases customer engagement. In other words, the availability of Infinite Scroll has proved such great engagement for customers. As a result, store owners can be able to keep high the customer engagement rate on their store. Moreover, the targeted buyers won’t need to skip from page to page every time they want to find a product.
#2. Infinite Scroll is time-saving
Your total concentration should focus on maintaining the flow of the audience when they are present on your website. Such pagination can disturb the browsing experience of the customers, which makes them frustrated about finding their desired products. So, by having Infinite Scrolling for your site, customers can browse all the products of a particular category on a single page thanks to the continuous loading.
#3. This module offers easy-browsing
One of the major advantages of having this module for your site is that your site will be browsed much easier. With the automatic loading of your page, the customers can just scroll to find the appropriate for your store. Take Magento 2 Catalog Ajax Scroll extension by Magento 2 for example. It helps to load the next pages of the catalog pages automatically, using powerful AJAX.
#4. Session duration increased
To tell the truth, users will definitely get bored and tired after browsing a number of pages. They do not even look further to see more results and take an exit from your store. However, this may not be a big problem when integrated Infinite Scroll for your website. The desired products will just be all-in-one with the site, so customers may spend more time on your store. This helps the browser itself in increasing the average time spent by a user on your site.
#5. It’s amazing for smart devices
Nowadays, almost all people around the world own a touchscreen mobile phone. This is because portable, touchable devices heavily dominating keypad devices over the last few years. By having Infinite Scrolling for your store, the finding is so efficient using a thumb to browse. Magento 2 Catalog Ajax Scroll is completely compatible with touch devices. With a minimal, completed design on mobile devices, the browsing will be so awesome.
Proven example: Magento 2 Catalog Ajax Scroll
This extension may help you automatically load the next page of catalog pages by AJAX when a customer scrolls to the end of the page. To be more specific, it is handy for both the shop owners and customers to shop on the site. The client is able to see more goods in less time without the need of searching for the ‘next page’ link/ button and looking around the page. It will bring about a wonderful shopping experience for all clients.
Some highlighted features:
- Automatically load the next pages of the catalog pages
- Increases usability for your visitors by removing an extra click
- Support Ajax technology
- Coming with a friendly interface
- Easy to customize and configure
- Compatible with Magento 2.0.x, 2.1.x, 2.2.x, 2.3.x
With all the benefits and advantages using the extension, your site should be flourished of its own
Final words
That should be it! Here are some of the benefits of integrating Infinite Scroll for your Magento store. All in all, customers will be more engaged in your store if having this module. Should you know these advantages, you may consider implementing this option for your eCommerce website.
Understanding each business has different requirements, Magesolution provides Magento customization service to help your online store become the best suite for business and also boost your workflow. With over 14 years of experience, our Magento experts have delivered hundreds of custom Magento development solutions to the businesses of all sizes. Contact us for a free consultation!
