Magento 2 google analytics integration is a must-have task for the shop owners to gather fresh statistics and make data-based business decisions. By expanding the features in your website, the admin can easily track website traffic, where visitors come from, or which pages on the website are accessed.. etc. In this post today, we will introduce to you this useful tool and the comprehensive guide to implementing it. Let’s check them out!
What is Google Analytics?
If you don’t know, Google Analytics supports eCommerce tracking, conversion, and goal-related tracking, demographics, visitor segmentation, and funnel visualization. Also, it equips you with the valuable insights to run marketing campaigns to get a better ROI
Therefore, Google Analytics is a must-have feature to be integrated with the online store to gather the key information about your website. This helps you have effectively devise smart marketing campaigns on the basis of data by Google Analytics. Here are some key features that Google Analytics support e-commerce store
- Support data visualization tools such as a dashboard, scorecards, and motion charts, which display changes in data over time.
- Offer the segmentation for the analysis of subsets such as conversions.
- Offer the custom reports.
- Support email-based sharing and communication.
- Enable integrating with other Google products which are Google AdWords, Public Data Explorer, and Website Optimizer.
What’s the Same?
- Universal Analytics: Magento 2 still functions the same quick-and-easy Google Analytics setup. It’s just a matter of allowing the Google Analytics setting and adding your account number. Luckily, the deprecated option of ‘Google Analytics’ (as opposed to ‘Universal Analytics’) is no longer around to add confusion during setup.
- Adwords: This feature hasn’t changed in Magento 2. it’s still just as simple as adding your Conversion ID and Label.
- E-commerce Tracking: One very robust feature that seems to fly under the radar is eCommerce tracking. This feature is essential for any eCommerce site that allows you to track the transaction and product data on your website. If you already integrate Google Analytics with Magento, you have this function with almost no setup. The only thing required to start using eCommerce tracking is to enable this function in your Google Analytics account. Magento does the rest.
- Google Tag Manager – Magento 2 Enterprise Edition offers the option to utilize Google Analytics via the flexible option of Google Tag Manager.
Magento 2 google analytics integration – easy steps
Now, we understood what google analytics is, it is time to get back to our main topic today, we will offer you a guide for integrating google analytics into Magento in some easy steps.
Step 1: Create a Google Analytics account
Firstly, you need to create a Google Analytics account. If you have already registered earlier, you can skip this step and move into step 2. If you get a Gmail account, you can easily get started by logging in. If you don’t have a Gmail account, you need to generate one in order to get started with Google Analytics. After logging in, you will see this screen.
Visit the following link to register a Google Analytics account
Step 2: Choose the category
- Next step, you select “web” for the Magento 2 website you are configuring the Google analytics for.
Step 3: Property setup
- After that, you have to submit your website name, website URL, industry category, and reporting time zone.
Step 4: Get your tracking ID
- To analyze the data and gather website visit details, you will need to add Google Analytics code to Magento 2 website.
- To get the tracking ID for the Google Analytics integration with Magento 2, go to admin from the Google Analytics dashboard.
- Under the property, you click on property settings > Tracking code. Here you can find the tracking ID. you need to copy it.
Step 5: Paste Google Analytics Tracking ID in Magento 2
- You log in to your Magento 2 admin panel.
- Move to Stores > Configuration > Sales >Google API.
- After that, you expand the Google Analytics tab and Enable it.
- Add Google Analytics tracking ID under the “Account Number” option.
Step 6: Real-time Tracking
- After the Google Analytics tracking ID has been added and saved, you open the website from the browser and Google analytics from a different browser.
- Go to Reports > Realtime > Overview where it will show active users of your website including you.
So, that’s about it!
How to know Content Works via Google Analytics
After integrating Google Analytics to Magento 2, it is time for you to know-How Your Content Works
- To observe the effectiveness of content on your store via Google Analytics, from the dashboard, go to Behavior > Site Content > All Pages.
- Then, you will see 6 indicators that help you understand users’ behaviors on a specific URL, including Pageviews, Unique Pageviews, Average Time on Page, Entrances, Bounce Rate, % Exit, and Page Value.
How to know The Sales And Conversions
- From the dashboard, you choose Conversions > Goals > Goal Flow.
- Through the Google Analytics report, you will know which sources help to boost your conversions and sales (Google, email, or referral) in a detailed customers journey (from beginning to the completed checkout).
How to Keep Track of Campaigns via Google Analytics
- Another ability of Google Analytics is analyzing the effectiveness of campaigns. You go to Acquisition > Google Ads > Campaigns.
The most effective solution to gather stats in Magento 2
you can add Google Analytics in Magento 2 without any cost if you do it by yourself. However, if you need an easier and more effective way to turn data-driven business decisions in life. You can check out our Magento 2 Report Module
This extension allows you to choose the report by one or multiple stores or all stores. It comes with 8 report options for you. With these reports, you can easily check current/ past reports of products, customers, orders… in the back-end of your Magento site. Besides, this extension offers a vivid and modern look combined with clean code surely helps you create perfect solutions for your reporting with visual charts and tables.
Wrapping Up
With the help of this step-by-step guide, you can use Magento 2 google analytics integration to track and monitor your store’s traffic. Still, if you have any issues regarding the implementation or any other procedure related to this method, then feel free to contact our Support Team they will guide you.
