Magento Hubspot integration: The effective way to get personalized inbound marketing and accelerate sales

Benefits of Magento HubSpot Integration

Owning and operating an online store isn’t easy. However, there are lots of platforms that make this process become more simple. Magento is one of the popular choices of many companies. It is an open source so people can create their own and custom it to suit their business. But not anyone after building an online store can be familiar with a ton of work from this platform, especially if you are a newbie. Therefore, if you want to handle this matter smoothly, you can depend on the third party. Hubspot is completely a wise decision for your business. In this article, we will introduce Magento hubspot integration to you and give you an overview of it.

hubspot feature

First, some key features you can see in HubSpot 

What is HubSpot?

HubSpot is a cloud-based CRM that helps sales and marketing teams align, foster sales enablement, and increase ROI. Besides, it will optimize your inbound marketing strategy to produce more qualified leads.

Furthermore, HubSpot provides a series of fully managed apps for managing an organization’s whole customer flow. It assists businesses in marketing their products, tracking how leads interact with marketing assets, onboarding leads as customers, managing their purchasing experience, and providing customer service as long as they stay. HubSpot accomplishes this with the use of three applications: Marketing Hub, Sales Hub, and Service Hub.

The awesome characteristics of HubSpot

Free CRM

HubSpot CRM is a free piece of software. This means that users are unable to publish the software as their own or study its source code, but they are free to use it. Contacts, firms, deals, and tickets are the objects, and all information is entered as attributes on the object records.

When the CRM is used in conjunction with the Marketing Hub features, team members can make better, more educated decisions about their leads, prospects, and customers while also collaborating with other CRM users.

Landing Pages 

Landing pages are an important element of any marketing strategy, and being able to create them quickly without involving designers or developers saves a lot of time.

Users can create their own templates or use ones that have already been created. For people with little to no design or coding skills, the drag and drop editor makes it simple to move modules around and add text or images.

This functionality also allows you to create a form and send a follow-up email directly from the landing page. As a result, producing assets for lead capture is a lot easier, and individuals save time and money. It also eliminates the requirement for numerous workflows to construct and use a lead generation landing page.

HubSpot offers a variety of pre-designed templates and also allows users to create their own. The drag-and-drop editor makes manipulating modules, graphics, data, and images a breeze without the need for coding skills or experience. To supplement their marketing tactics, users employ well-designed landing pages. This eliminates the necessity for programmers and designers.

List Segmentation

You may create lists in HubSpot, which are groups of contacts in your database who are similar based on criteria you specify. You can organize these contacts based on a variety of factors such as page views, lead score, email interactions, number of interactions, form fills, most recent activity, or any of the other variables stored on your contact records.

HubSpot lists let you group people together for marketing or sales purposes, such as sending emails, enrolling in sequences or processes, grouping leads for sales or support teams, reporting, and more.

Segmentation is how you personalize and customize experiences for leads, prospects, and customers, and HubSpot lists make it simple to segment your contact information to the nth degree.

Request a free HubSpot demo to learn more about how this all-in-one marketing and sales platform can help your company develop.



Clients can use HubSpot’s email capability to send mass emails with personalisation tokens, calls-to-action, links, and graphics. Before hitting send, you can use the tool to test your emails across a variety of email clients and devices.

In terms of design, there’s a drag-and-drop editor that allows users to customize templates to their liking based on the type of email they’re sending without having to hire a developer.

The email feature also includes reporting tools that allow you to examine metrics such as bounce rate, unsubscribes, open rate, and click-through rate over time and by email type.

Team members can utilize their HubSpot lists to send and block emails because HubSpot email is linked to the HubSpot CRM. If you wanted to utilize a third-party application to send emails, you’d have to interface it with your CRM, which might not be very user-friendly.


The automation of workflows improves the organization of everyday task activities. HubSpot has workflows for things like sending bulk emails, sending notifications, and creating a segmentation smart list. When workflows are automated, time and resources are saved, and these resources may be put to better use. Workflows are simple to use and create consistently good customer experiences. Companies may now extend their teams more effectively because data entry is no longer a waste of resources.

HubSpot’s capabilities make it a very valuable platform for businesses to market and sell their products as well as providing customer assistance to help them grow. A Magneto store owner can benefit from HubSpot’s benefits if HubSpot Magento integration is completed.

Paid Ad Tracking 

Businesses may use HubSpot’s ad integration to track the performance of their Linkedin, Facebook, and Google ads.

While the tool doesn’t completely replace your Google Analytics account or social accounts for managing advertisements, it does make daily performance metrics, maintenance, and attribution more simple  – especially for customers who aren’t familiar with Google’s ad platform.

The ability to track that engagement back to contact data in your HubSpot CRM is the nicest feature of connecting your advertisements with HubSpot. This allows all of your teams access to ad data and attribution while giving you a better understanding of what’s really generating conversions and revenue.

Social Media Integration and Management

HubSpot connects with Linkedin, Instagram, and Facebook, making it simple to link numerous accounts across platforms and plan and schedule updates. HubSpot allows you to compose, modify, and schedule posts directly from the platform.

It’s worth noting that the social tools have limitations in terms of analytics, monitoring, and in-app capabilities. However, the ability to schedule and post from within HubSpot is a huge plus.


HubSpot’s customized reports and attribution reports will be combined into a single dashboard for simple study and assessment. Marketers typically use a variety of systems to track their buying cycles, clients, and marketing interactions. When you utilize HubSpot, though, you can examine data on the same platform. These dashboards can be emailed to clients, changed, or even made private. Your client information is easily accessible thanks to the dashboards. You will be a more efficient and effective advertisement if you have that data at your fingertips.

Some information you need to know about Magento


Introduction to Magento

Magento is a platform with built-in PHP, which helps programmers create eCommerce websites. It was released on March 31, 2008, by Varien and developed on Zend Framework.

In 2018, Adobe acquired Magento with a price of $1.68 billion to complete its commerce loop.

Magento supports selling physical, digital, and downloadable products or services

Magento is an open-source eCommerce platform featuring order management, business intelligence, and shipping. Popular Magento integrations include file ERP, finance, and payment applications.

  • ERP, Finance – Automatically sync order, fulfillment, inventory, customer, and other key data (e.g., NetSuite, QuickBooks, Sage)
  • Payment  – Update payment transactions and statuses automatically (e.g., LightSpeed, PayPal, Stripe)
  • Logistics – Keep fulfillment, shipping, and inventory levels in sync (e.g., Amazon FBA, Expeditors, Shipwire)

What are the features of Magento?

Product management: with many images, optional comment reviews products, a favorites list, inventory.

Category management: easy to find and select products by category

Inventory management: management of products left in stock, import, export …

Client account: account status, transaction history, preferred catalog, address, shopping cart

Customer service: enhance the features, customer contact form; the comprehensive follow-up, email service.

Order Management

Payments: Many payment methods such as credit card, PayPal,, Google Checkout, support for external payment modules like CyberSource, ePay, eWAY, and more.

Search technology: fast, friendly, support search on Google SiteMap

International support: multi-lingual and monetary

Promotional and marketing tools: coupons, promotions, and more.

Analyze and report: integrate with the Google Analytics service and provide multiple reports.

An outline about Magento HubSpot Integration Integration 

Magento HubSpot Integration

Using Magento and HubSpot together can bring for you new customer sales and enhance repeat sales from existing customers. The connector sends all of your Magento store’s customer data and attributes to HubSpot, including:

  • Order Information
  • Recent Activity
  • Browser Type
  • Abandoned Carts
  • Lifetime Customer Statistics
  • Average Order Value

Why should you apply Magento HubSpot Integration ?

If you have a store on Magento, you should definitely perform HubSpot Magento integration.

It has the ability to integrate large amounts of data

HubSpot makes data collection simple, and it happens most of the time automatically. The ability to collect data and use it on a platform will provide you with a realistic visualization of your customer’s purchasing journey. When you look at the statistics closely, you may see where there is room for improvement in your conversion rates.

It is now easy to compare items. You may use HubSpot’s data to figure out which of your Magento store’s products are the most popular. To increase earnings, you might build tactics for high-demand products.

To synchronize customer data, you can combine your HubSpot CRM data with your Magento store. You can save time by skipping the manual entry and updating the necessary fields instead.

When customers visit your website and cookies are enabled, you can track their behavior. Then you can keep track of how they engage with your Magento business. This method has provided businesses with a great deal of information. Then you may give relevant users appropriate marketing methods to encourage them to purchase things from your Magento store.

It has the ability to engage customers and expand business options

It is easier to engage your store’s existing customers than it is to find new customers. As a result, you may invest some effort into these users and help them improve the conversion rates of your Magento business.

Customers will be more engaged if you provide them with coupon codes. According to statistics, the number of people using online coupons will reach 145 million by 2021. This demonstrates that giving customers with discount codes and coupons has an impact on their spending habits. HubSpot may also be used to create coupons for your Magento business.

You can get your users’ abandoned carts back. You may recover shopping carts by designing personalized advertisements that target individuals individually. If you see exceptionally high cart abandonment rates, you should investigate and correct the matter

Optimization for your Magento store

By optimizing your store with HubSpot Magento integration, you may improve revenue streams and broaden the reach of your operations. You can also utilize Magento performance optimization services to ensure that your business runs smoothly and can accommodate changing traffic patterns.

Workflows can be automated to alleviate the load of manual data entering. Automating the distribution of bulk emails saves a company’s time and resources.

The integration allows you to build custom fields to respond to queries based on your company’s needs. Checkboxes, dropdown boxes, scores, numerals, alphabets, and scores or ratings are all examples of custom fields.

Smart lists are provided by the integration. Buyer personas, demographics, and interactions with your store can all be mapped using these tools. These smart lists function well as marketing techniques because they engage contacts with the relevant messages at the right time.

The detailed guide to implement HubSpot Magento Integration

You can implement HubSpot Magento Integration by yourself as well. You can follow these steps to set up this integration.

  • Go to your HubSpot account’s dashboard and click the marketplace button.
  • Select “Visit App Marketplace” from the “Connected Apps” menu under “Manage.”
  • In the search bar, type HubSpot Magento 2 and press Enter.
  • After purchasing the membership, select Magento 2 from the search results and install the extension.
  • The configuration is accomplished by going to the Magento extension’s admin panel and selecting HubSpot Icon from the left navigation bar.
  • The user must first go to the HubSpot tab. The sidebar will appear after you click on the HubSpot menu.
  • The “Configuration” option in the sidebar must be selected.
  • To enable the extension, the user must first click “Yes” in the “Enable HubSpot Integration” selection.
  • The user must then specify a time interval in the “Abandoned Cart” section for the dormant shopping cart to be considered abandoned.
  • To grant authorized access to the admin panel, the user must “Authorize” and complete the ensuing signup form by supplying the necessary credentials.
  • By selecting “Select Data Sync Cron Time” in the “Select Data Sync Cron Time” option, the user can determine how often Magento data is synced to HubSpot. It can be synchronized according to your preferences.
  • The user must then choose an interval for automatic error log removal under the “Auto Delete Error Log” option.
  • The RFM setting divides consumers into groups based on how recently they made a purchase, how frequently they make purchases, and the average value of their orders. These three criteria can be used to categorize clients.
  • After completing the setting, the user must click the “Save Config” button to save the changes.
  • To approve and connect to HubSpot, the user must click the “Authenticate” button.
  • When the user hits “Authenticate,” the HubSpot login box appears, prompting the user to input the necessary credentials to access their HubSpot account.
  • For the authentication process to work, the user must “Grant Access.”
  • You will be able to see the setup after these settings and first setup procedures.

It is safer to hire Magento web development services and HubSpot Magento integration services to create your Magento store and ensure that the process is finished safely and on schedule without any data loss.

Guild to HubSpot Magento IntegrationGuild to HubSpot Magento Integration2

The benefits you definitely see when implementing Magento hubspot integration

There are numerous advantages that come alongside HubSpot and Magento integration.

Synchronize customer data

Customers’ data from the Magento store can be synchronized with HubSpot using this integration. This allows the store owner to manage the data in a simple and efficient manner. The sync changes all records that contain the data, eliminating the need to manually alter each record. This also ensures that you can provide individualized service to your consumers.

Generate a grouped list

This is a really beneficial feature because it gives you insight into your marketing tactics and plans. The list can separate customers based on their activity, demography, order activity, and purchasing behavior, allowing you to target these specialized populations with alternative marketing strategies.

Synchronize order data

Order data, such as related items, category specifications, and the status display, are all gathered together. A change to a single record has an impact on all other entries. These synchronizations can assist the store owner in understanding client purchase patterns and making it simple to update entries. The store owner can now gain a better understanding of the sorted order information.

Tracking the revenue

The active tracking of your money stream allows Magento store owners to have a detailed understanding of their revenue at any given time. The traceability structure can track the status of campaigns that have been launched, the return on investment, the revenue earned in a specific time frame, the effectiveness of different campaigns, and your store’s overall conversion rates. Provide sales channels and assist in the reduction of abandoned shopping carts.

This feature allows the store owner to set special offers for certain orders. Deals can be assigned, and subsequently an e-commerce sales pipeline can be formed through various channels. Recovery solutions are also available for abandoned carts in order to increase conversion rates. You can also remind customers of their abandoned carts to attract their attention and persuade them to return to finish the checkout process, because sometimes a client wants to buy something but forgets to complete the procedure.

Helping the user in RFM segmentation

Recency, frequency, and monetary segmentation are all abbreviated as RFM. By communicating with clients in a way that is relevant to their behavior, a store owner can target specific groups of customers. The term “recency” refers to the amount of time since the last order. The term “frequency” refers to how frequently a consumer orders. The value offered by the customer is monetary. This means that the marketing plan will target different segments in different ways.

What is the Magento HubSpot Integration Pricing?

guild to Magento HubSpot Integration

The cost of integrating HubSpot with Magento varies. It depends on a number of criteria, including how much data needs to be merged, your store’s domain, bandwidth, which business does the integration, and the project’s time limits. The remedy will cost at least $80 but could cost as much as $10,000.


Via this article, we make clear about what Magento Hubspot Integration is. Magento is still a main platform which lots of companies aim to start their online business. Therefore, you not only need to acquaint yourself with the features of Magento, but also operate it effectively to boost your business. Because of this reason, Hubspot will be helpful assistance for your store on Magento. Magento HubSpot Integration can be the right decision to and worth for you to jump in. If you don’t feel confident or don’t know how to start, don’t hesitate to contact us. With many experiences in this field , we are confident to provide the best service: Magento third party integration. Therefore, if you have any questions, contact us to have more information.

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