There are many reasons why you are looking for information on how to migrate Magento 1 to Magento 2 platform. Without Magento migration, you might be no longer satisfied with online store performance, the loading speed, and the design. However, there are several reasons that keep you from moving from Magento 1 to Magento 2. After all, Magento can be a costly platform to operate on, and you want to make sure it’s worth it.
All in all, there’s no doubt that the performance of Magento 2 is way better than Magento 1. With Magento 1 to 2 migration, the e-commerce store’s power will be enhanced. Having a seamless platform with boosted functionality, your site will meet the customer’s business needs. If you also consider moving from Magento 1 to Magento 2, here are the reasons and benefits of Magento migration.
I. Reasons for Magento migration
1. The end of updates and supports
Magento platform representatives have officially announced that they will stop supporting Magento 1 by June 2020. The platform will no longer release updates for plug-ins and modules. Since the migration is a complex and long project, you should start planning the migration in the first quarter of 2019. This is to have the migration project fully scoped and quoted in advance.
Since Magento 1. x won’t be supported anymore, many of its modules will also become outdated with limited support. Developers will focus their time and effort on Magento 2 extensions. These modules are often critical to your site’s functionality and could stop working properly.
2. Security problem
Without the migration, you are using an outdated with limited support as developers focus on Magento 2 extensions. These modules are often critical to your site’s functionality, without a plan for fixes or updates in the future.
Your site will also be vulnerable to cyber-attacks and hacks if the migration won’t happen. Even before that, PHP 5.6 goes to End of Life on December 31st, 2018. This means there won’t be any security updates for your server software that could be hosting your Magento website.
Here are the two main reasons why you should have a Magento migration. Below are some benefits to consider for your e-commerce business.
II. Benefits of Magento migration
1. Create better customer experiences
Modern online shoppers want to have a short checkout process. Magento 2 has an integrated instant purchases feature, which optimizes the checkout. The instant purchases button redirects customers to the confirmation page, where they can place an order. This way they avoid the long account registration process.
In addition, integrated payment gateways can save previous credit card information for the checkout and cut the time for placing the order. This will immediately have a positive impact on the customer’s behavior. The result is foreseeable: The conversion rates will rise, along with the revenue you get.
2. Website performance increasing
The website performance is key for high conversions. The long website loading speed results in a high abandoned shopping cart rate. In comparison, Magento 2 can handle roughly 40% more orders each hour with up to 70% faster add-to-cart times than Magento 1. As a result, the Magento migration is a must when it comes to website performance.
3. Improved mobile shopping
With the development of technology, shopping nowadays relies more on smartphones or tablets. To be more specific, around 40% of online orders came from mobile devices. To keep up with the modern trends, your online shop should provide a great shopping experience, even for mobile shoppers.
Unlike Magento 1, Magento 2 templates are responsive by default. In addition to increasing page loading speed by 50%, Magento 2 has improved onsite search and mobile-friendly checkout. The Magento migration, if performed, will lead to even more orders from mobile device users. Your selling rates will be skyrocketed, eventually.
4. More attractive design
The attractive design is a must for an online store since it influences the customers buying decisions. Magento 1 templated with the too-long checkout process and the absence of responsive design no longer satisfies your customers. That is why you lose your potential customers.
At the same time, Magento 2 with guest checkout has tons of attractive templates, responsive to screens of any device by default. Also, the interface is easy to navigate, as for the clean, minimal yet fascinating design. We – MageSolution offers tons of Magento 2 themes that can compatible with your store.
5. Advanced Reporting
To make your business strategy even more effective, you need to keep your eye on important business metrics. This is when Magento migration takes place. Magento 2 features of advanced reporting allow you to track multiple online store reports right from the admin panel.
And that’s what Magento 2 Advanced Reports extension offers. This extension can bring 8 report options for you. You can easily check current/past reports of products, customers, and orders… in the back-end of your Magento site. It also has a vivid and modern look combined with clean code. This will surely help you generate perfect solutions for your reporting with visual charts and tables.
6. Marketing automation after Magento migration
To increase the retention rate, you need to build strong relations with your customers. This could be created via e-mail, social media, website, etc. You can also create automated marketing campaigns for SMS, Push, e-mail, and other channels. And Magento 2 is better in performance. By having Magento migration, your customers can reach your site much more efficiently.
Final words
Above are some reasons and benefits of Magento migration. Overall, with the D-day of unsupportive Magento 1, moving to Magento 2 is inevitable. With the overwhelming features, the migration from Magento 1 to Magento 2 is wiser and more helpful for your e-commerce business. If you need any help with planning the next steps for your business, then take the help of our Magento Website Development service. Contact us to know more information.
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