You want to show your audience how suitable your latest collection would be for them. And how it would make them proud and happy. Then you want to create that emotional connection with your audience. However, the static pages with endless list of products may make your customers bored. Therefore, lookbook can be a great way to solve this and other problems. Making a lookbook might not be too difficult. Though how to create a powerful lookbook that gets more customers? That may be more challenging!
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What is look book?
Lookbook started as a print publication. However, it is used by many stylists, fashion designers and ecommerce website to display their collections online. In addition, the lookbook gives a collection of photos/videos to display products. It enriches the visual experience and guides your audience through your collections. What is the difference between the digital lookbook and the usual ecommerce static page?
The digital lookbook is an immersive visual experiences. It offers a more creative design, an outstanding presentation of products. Then it allows you setting a better mood and tone for your collection. Furthermore, visual content is not only easier and faster for humans but also it is good for increasing impressions, clicks and conversions
How a Look book can help drive sales for your E-commerce store
lookbooks are the perfect opportunity to beautifully showcase a new clothing line, a new season collection, or some must-have pieces. For online retailers, lookbooks are an opportunity to evoke an emotional response in shoppers.
Inspiring and educating your customers.
The lookbook will show your collection displayed not as a separate item but in a complete look. It is more than just a display of your products. It will show your customers what items can be worn together. How they can be mixed, even in what setting they can be worn. Therefore, the lookbook is also “how- to- wear” guide to your collection.
Sharing the story behind your lookbook
Brand storytelling builds customer loyalty and trust. Although you can’t buy two things, you have everything to do with your successful brand and ROI. A great lookbook is not just a selection of clothes but it is a story in itself. And your customers will want to hear the story behind your lookbook.
Building brand awareness and word of mouth
You give customers the unique products and it is above industry standard. Then you can create buzz around your brand and lookbook. You should make the images and the whole lookbook easily shareable. This can drive more organic engagement around your brand.
Boost sales
The lookbook should be made shoppable. You should include a button to buy directly on the pages. That means you are selling a complete look, not just a single product. This promotes customers purchasing products after having great (content) experience vs static pages.
Some approaches to make the lookbook more powerful and boost Sales
There are several approaches you can take your lookbook more powerful, but there are several factors that are essential to your success such as an alluring cover page, smart navigation, engaging visuals, attractive product descriptions and more
1. Make Lookbook Shoppable
It is one of the most effective fashion lookbook ideas for creating a sales-driving lookbook. The magic of lookbook is to entice customers with a gorgeous visual reading experience, through which they get interested and at last fall in love with your products. When this purchase impulse is triggered, businesses should seize that to reach deals.
Adding online shopping links to the items showcasing on your digital lookbook is an actionable practice to drive e-commerce sales. Doing so makes it simple for customers to shop online without leaving your site (or drive them to your website as people might click open the digital lookbook in other marketing channels.)
2. Invest in high- quality photography
A lookbook is only as strong as the images it contains. Firstly, you should think about mood and aesthetic you want to express. Then you invest time and money to make sure your photos are done right. You hire a professional photographer or model. You take time to find the perfect location then make sure to get a lot of shots. Overall, the best way to ensure the quality of your lookbook is to invest in high-quality photography.
3. Tell a story
As a online merchant, the purpose of lookbook is to captivate your customers. It helps them understand that they are using the featured product and living the associated lifestyle. With that in mind, you determine the method you market your products. What’s great about them? What problems are they meant to solve? What kind of lifestyle benefits can customers gain when buying them. If you want to be on the right track, you should answer these questions by telling a cohesive story in your lookbook.
4. Don’t stop at just one
Besides helping you increase sales, the lookbook is the great way to prove the development of your brand. Therefore, you should refresh your lookbook from season to season or introduction new collections. This is an effective way to keep customers interested. It indicates that your brand is current, informative, trendsetting and evolving.
5. Use a Theme that supports lookbook features
Claue is the awesome Magento 2 theme to feature a built-in lookbook theme, which showcase products from your collections in an appealing , editorial-style grid. Once you apply the template to a page, the theme automatically pulls images from your product pages to produce a lookbook that shoppers can browse in the same way they might flip through a fashion or home living magazine.
Conclusion
The lookbook is not only a portfolio to showcase brands’ collections but is also a tool for promoting your products through a visual experience in order to attract more customers. A lookbook can become a powerful marketing tool to help you create an emotional connection with your audience and market a lifestyle with your products.
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