A meta description sometimes called a meta tag or meta description attribute is an HTML element that provides a brief explanation of the content of the website. In other words, it’s the data behind the data, just like in metaphysics. Google uses the meta descriptions (along with the title tag and the URL) to come up with search results on its pages. You can usually recognize the meta description by taking a look at a web page’s search result. If the meta title helps the readers understand what the main subject of the paragraph is, the meta description helps the readers understand clearly what the content of the site is about. So, here are some reasons that imply the best about the importance of meta description.
1. Increase CTR (click-through rates) and improve visits
Boost CTR through the meta description
It is a well-known fact that the click rate will drop gradually as you go further down the page because more relevant results will be placed at the top of the search engine results. While an SEO meta description won’t increase a page’s search rankings on its own, the results of a well-crafted meta description can boost a page’s rankings… This makes having a detailed, relevant, and eye-catching meta description much more important. In short, the better your meta description, the more likely it is for you to have good click-through rates from natural search.
2. Meta descriptions are important for other web platforms
The meta description on Facebook
Meta descriptions might be important for other platforms. To mention a few: Facebook and Twitter. When you share a link on these platforms, they extract data from the HTML in order to display titles, images, and descriptions. Now, these very popular platforms have their own tags. Twitter has Twitter Cards and Facebook uses the Open Graph tags to correctly display the required information. However, many other web platforms might not have their own universally accepted tags and could rely on standard meta tags. Meta tags can also be important for apps and browsers.
3. Deliver the right message, the right people, the right time
Deliver key messages by meta description on ArrowIT theme
Google uses meta descriptions to return results when searchers use advanced search operators to match meta tag content, as well as to pull preview snippets on search result pages, but it’s important to note that meta descriptions do not influence Google’s ranking algorithms for normal web search. In other words, if the natural search is not mainstream enough, the ranking algorithms by Google won’t be conducted. To sum up, a meta description helps you to access to the result at the right place, at the right time, and bring the most exact message.
4. Help “Sell” Your Content
Spread your content to the customers by using the meta description
Although it is widely debated that the meta description doesn’t affect the ranking of your web page, the side effects of a well-crafted one certainly can. A well-written meta description has been proven to increase click-through rate, and in some instances, time spent on the web page, and these metrics DO play a part in the algorithmic rankings. So before considering creating a or more meta description, you should base it on a lot of inside or outside factors, and of course, a lot of Maths to create a flawless, effective meta description in order to “sell” your content.
5. Boost the customers’ experiences
Increase the experiences of your customers
Like the title tag, meta description plays an extremely important role, not only for the Google index, meta description but also plays an essential role in making the user experiences. This short paragraph offers a great opportunity for the webmaster to advertise the brand and quality of the site to the user. If webmasters grasp the customer psychology and give them what they need precisely, they can reduce the cost of advertising outdoor and the effect may be better.
So how can you optimize the meta description for your site?
We know that writing great a meta description is important, yet isn’t easy. That’s why we want to list out some small tips for you to create an awesome meta description:
- Great readability – getting the point across even though there is so little space.
- Relevant keywords – use the most relevant keywords for each page.
- Delivering the message – a meta description should convey benefits or USPs.
- Good length – a meta description should be between 70 – 155 characters (430 -920 pixels).
- Uniqueness – every meta description should be unique.
The meta description on Advanced Content Manager for Magento 2
Every page should have its own, personalized meta description. This might be difficult for large eCommerce stores. You can use patterns to generate similar descriptions but with different elements, such as focus keyword and discount amount. However, be careful with duplicate meta descriptions, as this could tell Google that you have very similar pages and that could harm your website.
Conclusion
This may sum up some of the reasons why meta description is a must-have part to improve your SEO. Although it does not work for Google’s keyword ranking process, the meta description is a bridge to the customers. Make sure you take advantage of the meta description tag and write your descriptions in a clever way, to convince users to click your link. And then you will apply them easily to your article, and from that, you have the best meta description. For more information, you can check our Magento Website Development service or contact us to receive a professional consultation.
