It is undeniable that mobile website, in general, is widely used in the past few years. Its function is so important that it is currently surpassed the usage of computer. So, in order to satisfy the users, more websites are getting mobile-design method done.
Car website is of no exception. By optimizing your car website with mobile website design, your customers will be more convenient in purchasing. This also means higher dealerships, higher conversions and more sales as a reward. In this article, we would like to provide you with some tips on how to boost car sales for mobile website.
1. Understand the true difference of mobile platform
Mobile, with its functions, features and power, is completely different from desktop. These differences, as to mention a few: portable, easily-navigated, less downtime and attractive. This is more than enough to separate mobile platform and desktop platform.
Effective mobile website with good Customer Experience incorporate both browsing and purchase intent in their designs. Both are equally easy and encouraged. Trying to shoehorn someone who wants to browse into purchase behavior all but guarantees a bounce, and visa versa. TL, DR: Create your mobile website with more than one behavior in mind.
2. Make sure that your mobile website design is a great design
The term “great design” is somehow differentiating the customers, more or less. However, some features are considered to be must-have when it comes to mobile website design. Design should be simple, consistent, and easy to navigate. Clutter and confusion kill mobile conversion rates and frustrate shoppers.
Mobile website developers should show only primary content by default, and leave all secondary content hidden, but accessible, off-screen. Mobile is all about clarity. This does make a difference. For example, by using space better and emphasizing the essentials, a local clothing brand called CLO increased their conversions by 22%.
3. Check your “Search and Scroll” functions
No doubt, this function makes it easier for customers to navigate. The checking method may vary, as for the frontend and the backend features. If you have a lot of content on your site, you have to have a good search function. In addition to this, high-content pages need to have easy scrolling.
Everyone knows this restless frustration of a page: you try to scroll down a little, endure lag for half a minute, and your intention is far away than expected. Easy scrolling should be smooth, and if at all possible, avoid having to click to the next page. Your car website will thank you.
4. Minimize your forms
Your car registration form must have enough information, yet it should be as short as possible. Cut down your form, if you can do that. People dislike long forms on anything – customs forms, standardized tests, etc. They’re practically the definition of frustration. Your customers may get irritated just by looking at your tedious form.
Filling, moreover, in such a long form on a mobile device, is billion times of frustration. Typing on the mobile keyboard is annoying on a mobile form. Also, mistakes are too much of a pain to go back and fix. Shortening your forms might be the quickest and easiest way to boost your conversion rates. Your sales rates will be boosted, eventually.
5. Mobile-first should take the priority
Mobile-first design builds a website from the root, focusing heavily on the mobile platform. Responsive design is in the past, gone the way of the separate mobile site. Moreover, mobile-first design means your site works just as wonderfully on one screen size as another. That’s a good thing, because there’s over 500 screen sizes to deal with in the past 3 years.
6. Integrate your mobile website with your physical store
Shockingly, few dealers or businesses have successfully adapted their businesses to do it: use your mobile site at your physical store. Almost everyone who buys a car visits the dealership to do it – and they use their phone to browse inventory. By integrating your mobile site into the sales process, you can:
- Prevent showrooming
- Help familiarize a customer with your mobile website
- Showing a seamless connection between your mobile website and store.
This integration doesn’t have to be painful. It can be as simple as arming your salespeople with tablets. This will help them top to bottom with the site so they can use it with customers. But pause for just a second, you do have to have a really great mobile site to do this effectively.
There you have it! We know that these tips are just the beginning, but this will be the launcher of your car sales on your mobile website. We – MageSolution provides tons of themes and extensions that can compatible with your site. For more information, you can check it out here: MageSolution. Also, you should check our portfolio here: ArrowHiTech portfolio.