Migration to Magento 2 is a big move and it’s definitely not a cakewalk. You should keep a lot of things in mind if you don’t want to lose traffic, sales and clients. A smooth Magento 2 migration requires a proper SEO transition which is so easy to do wrong. That’s why I’ve prepared a SEO checklist that will help you to complete a painless SEO migration without any traffic losses.
1. The first SEO checklist: List Your Extensions & Customizations
The first thing you should do with SEO checklist is to write down all your current third-party integrations and extensions. After that, you should consult with your development agency whether they can be replaced with Magento 2 built-in features or not.
Although almost all extension providers offer their solutions for both platforms, you should test them before the migration. Keep in mind that Magento 1 and Magento 2 are completely different platforms. So some features may be different they were on Magento 1.
2. Review Website Data
This step is one of the most important on SEO checklist. You should be sure that your products and categories pages will migrate properly. Otherwise, you’ll face a huge loss in terms of Search Engine Optimization. Review SEO checklist includes:
- Category & CMS pages descriptions
- Meta Titles
- Meta Descriptions
After the migration, you should double-check whether all the products along with their images, attributes, alt descriptions and metadata were transferred correctly. This data can be easily messed up during the migration without SEO checklist.
3. Review Tags, XML Sitemap
Check the way your sitemap, canonical, ALT and hreflang tags are configured. Your products should have canonical tags as well as other CMS pages. Furthermore, all product images should have ALT tags.
If you have a multi-store website with different location targeting, review hreflang tags. They help Google to understand that you have another version of the website. When these tags are configured correctly, the right website’s version will be shown to the right customer group.
When it comes to XML sitemap, you’ll probably want both to remove some pages from it and add some new that wasn’t included by default. Discuss it with your developers.
If everything is configured correctly, you should migrate these settings to your new system. If you face troubles with the configuration, you may need to create additional tag templates.
4. Page Redirects – An important part on SEO checklist
First of all, before the start of your migration, you have to list all your URLs. It’ll help you to migrate them correctly. Pay attention to existing redirects and broken links. Use your sitemap to get all these links, provided it’s generated correctly (it contains product, category and CMS pages).
When you migrate your store to a new platform, you must be sure that all old URLs correspond URLs on a new website. Otherwise, your customers will face a 404 page which leads to huge traffic loss. The more important thing is that when Google bot sees 404 pages. It lowers their positions in search results, and excludes them from the index. Simply put, these pages don’t get any organic traffic from search engines.
If you change your URLs, use 301 redirects. It helps search engines to understand that users who land on an old page should be redirected to a new one. It also informs search engines to pass the advantages of the old page to the new page.
You should save the maximum number of old URLs. Migrate a URL means to migrate exactly the same one. Moreover, make sure that the content of the new page is similar to the old page. If you redirect users from a product page to a home or category page, it’s not what your users expect. Usually, it leads to customers’ frustration. Simply put, if the old page was a product page for T-shirts, the new page should also contain T-shirts.
You may like: URL redirect: How to create it in Magento
5. Pre-Launch Tests
Don’t hurry to launch a new website. First of all, you should scrupulously check everything you’ve done so far. It’d good even to double-check every point from the list once again. This way you’ll have less stress and be confident in launching a migrated store.
Moreover, you should test the speed of your website. Online shoppers want to find and purchase what they want in the quickest way. Even a few seconds of delay may take away your profit.
6. Post-Launch Tasks
When you’ve migrated your store, you have to configure Magento 2 SEO parameters in the admin panel. The first thing you need is to configure a new robots.txt file and generate a new sitemap in your admin area. After that, the search engine crawlers will be able to go through your website and index it.
The next step is to upload your new sitemap to Google Console to track the performance. Make sure that tracking is working properly. Otherwise, you won’t get any insights on your site’s performance.
Crawl your site once again and keep an eye on indexed pages, redirects, performance, keywords and 404 reports via Google Analytics. This way you’ll be sure that everything is alright or timely solve existing SEO checklist issues.
Are you with the right Magento developers to assist your business?
The most important part of the whole Magento 2 migration process comes here to this one question. An Enterprise level Magento 2 migration starts from transferring the theme, extensions, database assets, custom code, configuring the new site and ends with testing.
The accuracy of the migration process is directly proportional to the number of professionals involved in the process. You don’t have to go in search of Magento certified professionals. We – ArrowHiTech – have a team with strong technical expertise and 12+ years of experience. We are proud to be official Magento solution partners and have served 30000+ customers globally.
Click here to contact us and get consultation for your Magento 2 migration plan.
Things you will miss out if you do not do Magento 2 migration:
- Magento 1 store owners will lose the support from Magento from June 2020.
- Your Magento 1 website will load 20% slower than other Magento 2 websites
- Magento 2 sites will be having a streamlined checkout process whereas your Magento 1 site will follow a six step checkout process.
- Magento 2 has responsively designed to deliver optimum performance on mobile devices.
- You will be missing out on security patches which protects your site from unwanted security breaches and site attacks.
Do SEO Checklist for Magento 2 Migration Now!
You are now equipped with the SEO checklist to migrate from Magento 1 to Magento 2. The benefits that Magento 2 brings to your E-commerce is endless. Achieve endless opportunities from your fully optimized Magento 2 Store by exploring these benefits.