Share Buttons: Why They Are So Important?

share buttons

Share buttons are widely used today.

share buttons


Nowadays, social media is the great place for marketing. According to business strategy, most of them are using social media marketing. So social sharing has become quite significant. And share buttons is one of the main sharing tools. There are some reasons why using social buttons are so important:

Trusted recommendations as experience from customers

Social media connects people who value each other’s opinions. Most of the time, they wouldn’t be friends or followers if they didn’t care in the first place. So it is only logical for people who see content being shared by their friends, family or colleagues through social share buttons and think that it’s something worth checking out.

Very Easy to Use Share Buttons

It is incredibly convenient to share something just by clicking s share buttons. Instead of having to copy the URL, logging in the social media account, pasting the URL on the status box and then clicking on the share buttons. When people are overwhelmed with information, the little time saved by a social share buttons is very precious. This action is to keep the attention of visitors. So it is important to make sharing as easy  as possible, both for the website developer and the user.

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e-commerce website design

share buttons

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Increase Brand Exposure

When your website visitor shares your content with their social network, the likelihood from that visitor’s followers has visited your before being slim. So that content is getting introduced to an entirely new group of people. While not every one of those followers may be interested in the content that user shared but they may use this opportunity to explore your website Then they find something appealing to them. That’s why adding share buttons to your website will typically result in new visitors to your website. Helpfully, new customer prospects for your business.

Other tips to increase your brand exposure

Social Influence

share buttons

Ways to share the content

This is a phenomenon that everyone is also interested in. Social share buttons are usually shown accompanied by the specific number. It shows how many people have already shared the content. When a visitor sees that the numbers are high, they’ll think that the content is worthy of reading and sharing as well.

share buttons

 Share Buttons with counters

Excellent in Marketing

share buttons

Social Media Plugins

Social share buttons indicate the number of people sharing the content. They tell the owner of the site which social media platform contributes the most to the website. It is also a good indicator of which contents are popular.

Improvement on SEO

Search Engine Optimization (SEO) is one of the most crucial elements of your website when it comes to organic (not-paid) traffic. Adding share buttons to your page can increase organic traffic. Google determines search results listings by using many ranking signals, among them are the number of times that content is shared, tweeted, liked, or posted to social media. While Google has long admitted to correlation but not necessarily causation, there is anecdotal evidence that social shares are helpful.

share buttons

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Why did Google ever allow links to determine which websites ranked above all the others? Because links were like “votes” for your website. The more votes you get, the better off you are. So SEO companies started building links as votes manually. After that, Google to counter all of the fake voting, figured out that some votes should count more than other votes. SEO companies went around manufacturing websites with the best votes. And Google, finally, realized that SEO link building would never work long-term for ranking websites. So they started penalizing websites with “fake votes” (which is basically anyone who pays a company to do SEO link building for them). Actually, the idea behind links as a ranking factor is a very good idea. But since it became so easy to manipulate, Google has been forced to turn to social media channels which do the same thing but are much harder to manipulate. Link building was always about social proofing. So you need to spread your sites content or anything do it with social media. That’s why you need social buttons on your site so that any visitor like your page can easily like and share in the social media.

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Improve Reach To Your Target Market

social share buttons

Social Share Buttons

Spending time on making informative and interesting content on your website is just only half the battle. Getting this content in front of the right audience is an entirely different story. Utilizing your customers as a way to target and reach out to new prospective customers is a quick and cost effective way to do this. When customers stumble upon something interesting, but feel it is not relevant to share on their social network, they might send it directly to a family member, co-worker, or a few friends. Direct messaging is the significant thing that people do online more than social networking. So providing share buttons will create a great opportunity to gain new customers.

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