The ultimate guide to optimize the Shopify image sizes for your store

When your store comes online, there are lots of factors you need to consider to assure your store operates smoothly and efficiently. Especially if customers go shopping online, they can’t see the products you sell directly and control the quality of goods. Therefore, they can feel hesitant when deciding to buy your products. In other words, you need to assure that your images in online shops have a good quality and show lots of aspects of merchandise which make your buyers want to buy. Then if you are a Shopify store owner, this article is definitely for you. We will give you the ultimate guide to optimize the product image sizes for your Shopify store.

Best-image-size-for-shopify

To begin with, you may wonder why image sizes are important to your Shopify store?

Enhance user experience: When your photographs are created to be viewed across all devices in a non-blurry, non-stretched manner, online buyers can better image things, comprehend specs, and obtain a virtual look and feel. This enhances their overall shopping experience.

Boost page loading speed: By optimizing picture sizes, none of your web pages will become unnecessarily large. It doesn’t matter how many images are on a page. As a result, your website will load in less than three seconds, which is the shortest amount of time a consumer will tolerate. If you need to improve your website faster, you may want to research and implement other Shopify shop performance optimization advice.

Enhance other SEO efforts: The optimization of your photo will make your page load speed excellent and helps with all of your SEO activities. It informs search engines that your website has the information they’re looking for, which raises your ranking.

Next, we will introduce to you some common Shopify image sizes

some common Shopify image sizes

Shopify product image size: 2048 x 2048 px or 800 x 800px

Remember that you can only upload Shopify product pictures that are a maximum of 4472 x 4472 pixels and 20 MB in size. This is overkill, though, the majority of the time. Such large graphics are unnecessary for your store and will slow down page load times. Instead, 2048 x 2048 pixels are what Shopify advises for square product pictures. To achieve a fantastic balance between excellent quality and rapid site loading, utilize the JPG or PNG format. Product photos should generally be no smaller than 800 by 800 pixels. Otherwise, features like zooming in might not perform very well.

Shopify collection image size: 2048 x 2048 px

There isn’t a required size when it relates to Shopify collection photographs; however, they can be any size up to 4472 x 4472 px, or 20 megapixels. With the aim of  high-resolution square photos, Shopify normally advises limiting your images at 2048 × 2048 pixels. Beyond size, the dimensions of the collection of photographs should all be consistent with one another. On the other hand, the ratios of their height to width must remain constant. Otherwise, they would ruin your collection page’s interface.

Shopify slideshow image size: 1200 to 2000px width, 400 to 600px height

The suggested Shopify slideshow picture proportion  is between 400 and 600 pixels in height and 1200 to 2000 pixels in width. There is some shrinking and cropping done when moving to a mobile/small screen view. As a result, center the photos in your Shopify slideshow settings. As a result, the top, bottom, and left and right portions of the image will be cropped out, improving the overall appearance.

Shopify header image size: Height no more than 120 px

You might want to include photos in the header block in some circumstances. It might serve as a supplemental logo or advertisement for a forthcoming occasion. In Shopify themes, the header block can have a maximum height of 250 pixels. However, we advise utilizing photos with a maximum height of 120 pixels.

Shopify banner size: 1200 x 400 to 600 pixels

You must consider the requirements of your particular theme while deciding on a Shopify banner size. You can utilize 1200×800 px photos, for instance, in the case of the Brooklyn theme.

Shopify logo size: 450 x 250px

The largest Shopify logo is 450 x 250 pixels. The sidebar’s width of 250px is the source of this. Although it’s vital to stay within that limit, your logo doesn’t have to be exactly 450 pixels wide by 205 pixels high.

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Take a look at a few of the most popular image forms which are popular in eCommerce photography. You must be informed of the advantages and disadvantages of each.

JPG/Jpeg

The most used picture file format for Shopify stores is definitely JPG. It has a good color spectrum and a tiny file size, which makes for quick loading. JPG’s capacity for compression provides a fantastic compromise between quality and size. In this case, Shopify explicitly suggests that retailers utilize JPG for the product page photos.

PNG

PNG is yet another extremely popular image form applied in Shopify stores. Due to its ability to diminish picture file size without compromising overall image quality, PNG is fantastic for e-commerce websites. Additionally, PNG supports transparency, giving you more control over the look of your store. The lossless compression of PNG is a challenge because it frequently results in very big image files.

GIF

Short animations or product explainers can be created using the widely used image format GIF (Super popular on Shopify Dropshipping Stores). Your photographs won’t be the most vibrant ones because the GIF image format only allows for about 250 colors. But when combined with other image formats, they may really shine.

TIFF

Several web editing tools support the useful picture format TIFF. This implies that image editing and customization for marketing campaigns is simple for designers and retailers. High quality is available with TIFF, and you can save many photographs in one file. However, similar to PNG, the file size leads to being on the bigger side due to lossless compression.

It is generally advisable to choose JPG/Jpeg if you are unsure of which image size to utilize. As we’ve already established, JPG is the only image format that successfully balances file size and image quality.

Now, we move to the types of images to include in your Shopify store

the types of images

Product-only images

These images are single photos of your goods, as the name suggests. The product-only photographs feature the “main” item from various angles to aid customers in making a purchasing choice. They are often taken against a white or neutral-colored background. When photographing products, it’s crucial to maintain consistency between the arrangement of each image. Also important to keep in mind are the Shopify ideal image size criteria for a seamless user experience.

Product in use

The second kind of photography to apply in your Shopify store is of the product in use, either alone or in conjunction with other goods that enhance the main item. These kinds of images will improve product comprehension for prospective buyers and boost the engagement and conversion.

Photographs with graphic overlays

For a more distinctive appearance, you can get a little creative and apply graphic overlays to your photos, such as text and other images. Thanks to the aid of programs like Canva or similar alternatives, You may easily accomplish this.

Graphics

You can use graphics in your Shopify store to display informational stuff. This might be a visual representation of the various options, a size chart, or even a color picker.

Last but not least, How to optimize your Shopify product image sizes

Shopify image sizes of your product

Give your images names

The majority of retailers rush through numerous product photographs without bothering to alter the name of the default camera. In addition to crawling the text on your pages, search engines also analyze the file names of images to determine the page’s content.

Compress your images

The average customer won’t wait more than three seconds for an e-commerce site to launch. You must thus take all necessary steps to make your pages load more quickly.

One of the best strategies to deal with slow page speeds is to reduce the file size of your photographs. For maximum efficiency, it’s a good idea to keep image sizes around 70kb.

Fortunately, Shopify already slightly reduces the size of your photos. To further reduce the size of your photographs, you may also utilize the free programs TinyIMG and CrushPics. With these tools, you can bulk-process several files at once and manage the amount of compressions.

Use a consistent style across your online store

Remember to modify your photos consistently to give your site visitors a uniform shopping experience in your online shop. This means that for a unified and polished appearance, the size, style, backdrop, and sometimes even the color arrangement should all be identical.

Include lifestyle & product photography

The majority of the time, a mix of standard product photography and lifestyle photographs will increase conversion rates. Pure product photography is crucial to allow customers to examine product features, whereas lifestyle photographs enable users to picture the object in their daily lives.

Use A/B tests to find the best images

Last but not least, you should try various variations of your photographs to discover which ones perform the best. You could test the following:

  • How many product images there are on each page
  • The types of images that are most effective
  • The quantity of each product collection page has (10, 20, 100)

To see how users are interacting with your photos, utilize a heat mapping application like hotjar. Alternatively, you could use a straightforward post-purchase poll on your thank you page to ask customers about their preferred image types.

Check the guideline and remember the ideal Shopify image sizes

To be sure you are on the right track, review the instructions on which Shopify image sizes and formats work best for your theme. Keep in mind the best Shopify picture dimensions. If you hire experienced photographers to take pictures of your goods, you can then let them know in advance what you need. You’ll save a ton of time this way!

Image optimization for mobile

Did you know that 79% of mobile users bought anything in the last six months using their smartphone? Accordingly, in 2022 and beyond, having your photos optimized for mobile devices will be crucial.

Shopify often adjusts the image sizes automatically to fit mobile and tiny screen devices. To modify the photos for mobile devices, you might occasionally need to manually change the photographs.

To create your mobile-friendly picture, apply these tips:

  • Don’t use excessively huge images because they could be distorted on mobile devices.
  • Keep your merchandise centered both vertically and horizontally and use square photos.
  • To assure that your photos load more quickly on mobile devices, utilize lazy loading.
  • Every time you add an image, check how it appears on a mobile device.

Use stock images

In blogs and banners, you can also utilize reasonably priced stock photos to illustrate your writing. However, because stock photos can occasionally be generic, be sure to put your own stamp by editing and applying overlays to make them pertinent to your business.

Conclusion

Through the topic, we show you a thorough guide about how to optimize your image on Shopify stores. With the helpful suggestions, we hope you can improve your quality of image product. If your consumers cannot have an overview about the products, it can be difficult to buy your goods. Therefore, your image in the store plays an important role to attract more customers and boost the sales. If you want to make your store look more attractive and professional, you can contact us to enjoy our Shopify customization service which can leverage your store in the next level.

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