Online shopping pictures are the soul of an online shopping store, as it allows shoppers to see the product from every angle and in every color combination possible. Especially, high-quality images inspire customers to purchase your product. However, optimizing the image for the website still seems to be problematic to many online shopping stores. So, what’s stopping them and what can you do?
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Why Is Optimization the pictures Important for Online Shopping?
Optimization pictures are essential for shopping sites because people are visual creatures. It’s essential for us to see visual pictures of a brand and its products before we feel pleasant purchasing it. See the two examples below, which is more helpful if you need to buy a handbag?
1. Quality Images Problems
Poor quality product images
The first point you need to do is using high-quality pictures. If your product images don’t show the product in a compelling way, you’re going to have a hard time convincing customers to spend. For starters, you should ask yourself the following:
Are your pictures pixelated or blurry?
Are our customers able to zoom in on your products?
Do your product pictures describe the actual colors of your products?
You should also ensure that gorgeous 360 spins and rich zoom functionality are intergraded on your website. Also, considering to take multiple photos from different angles to show as much information about the product as possible.
360 Image View feature – Claue Magento 2 Theme
Your photos don’t tell a story
You can take contextual photos that showcase the unwritten benefits of using your products or consider creating an online lookbook store by grouping the related products. Having consistent online outfits and contextual photos in your store help build an emotional connection with your customers.
2. Loading Images Problems
Big, high-quality images affect the speed of page loading
Your website loading speed will suffer if you go wild with your image high-quality. You must find a happy balance between good quality and small file size. Here are some tips to make your images load fast and look amazing
Lazy load images: Lazy loading is a technique where only above-the-fold images are loaded, while those out of sight are loaded on-demand. This can speed up your page loading fastly. Magento store owners could improve their image loading speed by 66% if they were to use lazy loading technique
Use a Content Delivery Network. A CDN is a network of servers located around the world, designed for delivering multimedia such as images and video
Compress your image with a free program like TinyPNG or TinyJPG for good site performance. This will considerably reduce your file size without interfering with the quality.
3. SEO Optimization Images Problems
Fill out your captions and alternative text
Including alt tags to your pictures can surely impact their visibility on search engines. The ‘crawlers’ that index your websites cannot see correctly what is in an image, so they depend on text to decide the content of the pictures and the ranking on search engines. Since online shopping stores depend on pictures to sell, writing alt text can help consumers who are looking for a certain product to discover your store.
Some rules for writing alt text
- Keep it descriptive: Explain in detail the product type, color, size, shape, make, and model.
- Avoid stuffing too many keywords.
- Make it brief
Name the image file correctly to help your SEO
Just like with alt text, you need to be descriptive with your file names for SEO benefits. Make sure the filename is understandable and meaning. You should use hyphens or underscores in between words in your the image file in order to confirm that the search engines see the individual words
Use the Image URL
Make sure that a URL architecture is in place for your image URLs. A standard folder like /images/ is OK, but if you really want to go the extra mile and support the search engines more to work with, make subfolders for different types of photos, such as /images/pants/men’s/. This may help the search engines have a better semantic knowledge of your pictures, which will help you to turn in more relevant search results.
Going through these useful tips will make your picture products look wonderful, help your online shopping store load faster, and ultimately benefit your SEO. Get into the right photo habits now, and you’ll reap the benefits across your entire website.
Back to You
Online shopping is growing so fast that the global online shopping market size nearly hit 4 trillion in 2021. The good news is it’s never been easier for companies to get into e-commerce and reap the many benefits.
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