Useful methods to increase customer loyalty of Magento website

Customers are the most vital asset of any business and the amount of customers determines whether the company would be healthy or not; thus, there are the great number of companies spend a lot of time and money on improving customer services and building customer relationship management. Nevertheless, it takes a huge budget for Magento website owners to investigate, so what is the most economical method to enhance customer loyalty?

Here are four methods you can adopt to raise your customer service to higher levels.

1. Optimize your “Thank You.” email templates

As you may know, Magento offers great email system from customer registration, new orders, new shipment, invoice, sign up for newsletter etc. Most of people will modify the email templates to say thank you to the customers due to the fact that “thank you” tend to make customers happy since they are seen as valued customers. The question is: how can you maximize the ‘thank you’ email template?

Instead of merely using that emails to respond, it’s is a wise choice to add efficient resources, follow-up steps, company contact information. Moreover you should provide your promotion campaign information, or make your email template more visually attractive

Optimize your “Thank You.” email templates

2. Provide as many feedback channels as possible

A large number of websites do not have feedback channels clearly. Many companies understand what their customer service department is hearing, but tend to forget to carry out surveys of taking their website visitor’s evaluation about products and services and to analyze their order cancelation. That’s a shame because these are chances to gain more information on customer’s demands

Furnish more feedback channels to customers by maximizing your interaction, conducting survey, putting on your physical address and telephones, and let the customer know that you take care of customer demands

3. Send emails for a survey to customers after their purchasing on the websites

It is a good choice to improve customer services by sending emails to ask for customers’ opinions after their purchase on one or two weeks later. Customers just got the products/services from you and they’re keen to play around. If they’re satisfied they’ll be willing to share with you. If they’re unhappy, they’ll let you know without complaining on your forum or pages as you’re proactively concern them

Write a very polite email template and run the program to send out emails 1 week or 2 weeks later to the customers.

4. Delegate someone to administer it

Efforts of improving customer loyalty can become useless if it is not manage well. Good candidates being responsible for this can be picked up based on customer services, marketing, operations or product team. Find the right person to be responsible for will benefit your company both in the short term and in the long term

Efforts of improving customer loyalty can become useless if it is not manage well. Good candidates being responsible for this can be picked up based on customer services, marketing, operations or product team. Find the right person to be responsible for will benefit your company both in the short term and in the long term

                                                                                                        Source: www.magentogarden.com