User experience is about the impression the user has once he has interacted with a company and the products of the company. All of these things will then eventually come together and add to the image that people build up in their heads regarding the company. There are several different factors as well to make sure that individuals are satisfied.
Magento is a popular e-commerce platform that provides online merchants with a flexible shopping cart system. It also brings a powerful marketing, content-management, order-management, catalog-management, and search engine optimization tools.
Why Is User Experience (UX) Important?
Nowadays, people do shopping online more than ever. As the e-commerce industry grows, business owners need to understand the habits of online consumers, as well as brings the best user experience to them.
One major point to consider is shopping cart abandonment. It happens when visitors leave your site without making a purchase. Almost 70% of online shoppers will abandon their carts without buying anything. It is a big bugbear for e-commerce businesses, potentially translating to thousands in lost revenue each year.
Related blog about Abandoned Shoppng Carts
Why are they leaving? The short answer is a bad User Experience. Bad user experience (UX) makes users abandon your site. Good user experience (UX) increases revenue through conversion and retention.
How To Create A Good User Experience?
Marketing efforts are not the only things that dictate how engaging a website . Especially in a space that is as competitive as the e-commerce space. The reaction of the customer matters, and thus, the perspective of the customer is vital to consider. There are many ways to ensure that you provide the best user experience to every clients. The following are some of the effective ways to improve user experience.
Up to Date Information
Keep updating information regularly . If the website has excellent contents on it and the most accurate at the same time, the customer will have positive opinions of the website. Every product or service should have all or most of its details provided. The trends of the market should be followed with regards to the content and terms etc. need always to be shown.
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Fantastic Product Descriptions
The description of a product is often what is ready by people when they choose whether to buy a product or not. The description needs to be written in an eye-catching way. It is seen to be attractive and emphasizes all the good qualities of the product or service while downplaying the bad ones. Coherence and conciseness are vital in this case.
To emphasizes your product, this outstanding extension helps creating a variety of content types, eg. portfolio, testimonial, gallery, news, lookbook… and many other custom forms at light speed but effortlessly at the same time.
Pictures and Videos
Visual aids are some of the most essential and useful tools for an e-commerce site to consider. These provide an image or a video for the person to look at when considering whether a product is for them. Since physically touching or looking at an item is not possible, these aids are critical, so making sure to have the best quality images or videos is paramount, to have better user experience.
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Customer’s review is the way to rate your user experience. A review is more likely to make an individual trust the product more and as a result, also make it more likely that they will end up buying the product. The more reviews on the website, the better it is. It also incentivizes the business to ensure that its products are of the best quality to get the best reviews.
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Simplify your checkout process
Ask only for the amount of information you need to complete the transaction, and drop the old marketing habit of collecting extra data ‘just in case.’ If your checkout form scares shoppers away, you won’t get their details anyway. Checkout process is the final step to complete purchasing. Otherwise having abandoned shopping carts, you have to make it as fast as possible. It decides whether you have bad or good user experience.
Build An Excellent “Thank You” Page
Buyers who make a purchase and land on your “thank you” page are the most valuable visitors on your site. Provide them with useful info at the thank you page to encourage them to shop more and get better user experience.
Check out our Ways to get more Customer Appreciation
Keep Your Site Fast, Accurate And Free Of Errors
Users have limited patience and free time, and don’t want to waste it on incorrect or irrelevant details. They don’t even want to start over because something went wrong.
To sum up, If you have an e-commerce site, it is essential what your customers think of you. And in such a competitive space, even one displeased customer can be dangerous. Therefore following the above-listed methods as well as several others is the best way to ensure that you can retain good user experience.