UX mistakes: You need to avoid in your Magento 2 store

UX is often considered an effective method of connecting prospective customers to a business — all the touchpoints from marketing, sales, and development to distribution channels. In today’s highly competitive business scenario, user experience is a game-changer. Most e-commerce businesses lost more than half of their potential sales due to one reason: poor usability or poor UI. As a store owner, you need to know common UX mistakes to avoid in your Magento 2 website

1. Navigation and Store UX

Navigation and Store UX

The top navigation menu doesn’t fit into the 1st screen area

This mistake commonly happens due to the size of the banner. To deal with these circumstances, you need to adapt your banner size to different screen resolutions. The banner won’t take up over half of the screen.

Drop-down lists of categories don’t fit on a single screen

This usually happens when you have a horizontal menu and multiple subcategories. There are 3 options for you to follow:

  • While working on on-site navigation, don’t concentrate on the number of clicks. The three-click rule is no longer regarded as an optimum. What does matter is clear navigation so that the visitors always know where they are and how to get to their point of interest.
  • You can hide some page elements that are not related to navigation in the footer or move them to additional navigation. These elements combine settings that are rarely applied, contact info, and more.
  • As you know, the mobile version of your website is what accounts for its ranking., so to ensure mobile is well-covered, you can access your Google Analytics account to detect the most popular devices and screen resolutions.

2.  Excessive white space

Many times developers leave excessive white space and some designers regard it as a design element. Excessive white space may impede user experience as it is known as negative space.

If it’s not what you want, you can take up some steps to fill it with different elements such as promo campaigns, latest or recent view products, and login block, or additional info on your website’s benefits. However, the white space should be covered by the designers.

3. Unclear Interface

There are 3 main UX mistakes you need to avoid:

  • Always be honest with your customer. On the buttons, write clearly what occurs when clicking them (Submit → Confirm Payment).
  • Exactly notify users about extra costs: In this way, you will improve trust in your online website and reduce the cart abandonment possibility;
  • Keep away from dark patterns: Specific design techniques with the purpose to deceive the user in some way. For instance, you may be pushed to click on a blazingly colored button and buy a product you don’t want by chance. In a short time, the dark method may boost sales. But this leads to an increase in returns, support overload, and the loss of customer loyalty.

4. Discard 404 Pages and Categories

Discard 404 Pages and Categories

Keeping the website clean is one of the most important factors for UX. 404 errors UX mistakes will break the customer journey, generate distrust towards your business, and lower conversions, and search engine rankings. Another element to concern is the amount of 404 errors in your store. The more you have, the worse are the consequences. Solve 404 errors UX mistakes to repair users trust and avoid Google penalties:

  • Generate proper 301 redirects (permanently moved) to all the important links that are no longer valid but might have some traffic that you want to capture,
  • Generate 410 redirects (gone) for unimportant links to make Google “forget” about these pages and remove  them from the index,
  • replace both types of 404s on your website to avoid multiple redirects in navigation menus and other places

5. UX mistakes in Product Page

The product page plays an important role in the enterprise. This page is a live store for users. It shows the items and motivates visitors to buy. This page should be based on an engaging user experience.

Overlap the product information

Never overlap the product information, content should be concise and to the point. Content should include the details only about products with which material it has been prepared.

Faulty use of labels on the product pictures. 

To avoid these UX mistakes, keep in mind the three tips below:

  •  Use labels that don’t overlap with the product photo;
  • Place labels out of the image area;
  • When it comes to large elements (counters, long label images, etc.), they can be placed horizontally below the image.

Presence of poor accents in the first screen area

In the majority of situations, you should follow this hierarchy of accents:

  • Product photo;
  • Price;
  • Call-to-action (e.g. Buy now).

Remember that the price element should be more catchy than the elements that drive customers away from the purchase button. Favorites, the product comparison button, and other features should be less noticeable than the previous three points.

6. Add product variations

Variations are mostly the possible options of color, pattern, size, or shape. While seemingly minor, the display of item variations can double your conversions and amazingly enhance customers’ experience.

The only thing to watch for is navigation between the variations. One of the most of UX mistakes on the Magento website is that the users do not see how they can select the desired option. So when they try adding an item to the cart, they receive an error notification and leave the website faster than you jump into supporting them. An effective way to allow users to find additional options is by adding facets and filters to the left-hand side of the results page.

7. Out-of-stock products not announced

Out-of-stock products

Never allow your out-of-stock goods visible on your UX. These UX mistakes often happen when a shop expanded faster than the owners expected. The turnover developed, and so did the customer base. And at one point, the growth stopped because the store owners had contracts with only one supplier a one delivery service. To solve this UX mistakes, you should connect with different suppliers of products and carrier services. If the product is out-of-stock at the moment, the stock will be refilled soon, you should provide to notify customers about the product availability.

8. Limited payment and delivery options

In today’s competitive eCommerce industry, the customer expects a shorter delivery period irrespective of their location. So, you need to be well-prepared on your delivery options. You should help your customers select a payment method as long as the carrier and delivery date and time

Besides, using a fixed shipping option or lesser shipping carriers can certainly lead to vain. To avoid such UX mistakes, you need to work on offering different options. You can choose an omnichannel eCommerce for this and hire third-party vendors in multiple locations to fulfill your online orders. Also, you can use the BOPIS option to improve the customer experience on your website. This way you are also working on boosting your physical store’s sales.

9. Excessive information on home page

Many times designers try to provide heavy information from Home Page only. They filled the home page with excessive details, which turned the page into overloaded. Designers should always place the info in the proper and accurate format so that users can easily get the information. Many times the idea doesn’t work with development, so designers can place important information and exclude the secondary points.

10. Long and tedious form

For this UX mistake, you should break the form into different parts, and showcase it on various screens. Try to decrease the fields by utilizing UI components. Form field captions should always be visible. Don’t simply highlight wrongly filled or missing fields. Try to explain the mistakes.

In Conclusion

A good website is your goldmine. Once you get the business website ready, ensure you check all these 5 UX mistakes. Don’t let your online store ruin your business. Hire a good website design and development company to give a professional touch to your eCommerce store. At Magesolution, we keep these minute yet important factors always in check. Our developers are equipped with the latest web designing, UI, and UX technologies. If you wish to have a robust eCommerce website and mobile application, contact us soon!