Increasing online sale is the primary goal of countless businesses, large and small alike. Whether you run a mom-and-pop retail business or work for a vast eCommerce giant, increasing sales through online channels is a little like bowling a strike – it looks a lot easier than it actually is. So in this article, we will help you answer the question; ” How to increase online sales“. Let’s explore right now
Overview of Sale online growth
COVID-19’s economic crisis has expedited the migration to digital space and put the business landscape into disarray. Apart from the eCommerce market, many B2B and B2C organizations have now understood the value of adopting a digital-first approach following COVID. As a result, businesses must improve their position and concentrate in order to boost their online sales.
With a CAGR of 28%, online shoppers are predicted to reach over 200 million by 2025, up from 120 million now. Emphasizing digital-first marketing that it prioritizes targeted marketing in a manner that traditional marketing does not.
How to increase online sales in 2022?
Be Honest in Your Sales Copy
Obviously, it is amazing to see how many sites write checks their products can’t cash. Not only is honesty in your copy crucial to your business’s reputation, but it also fosters and encourages trust in your brand. Today, consumers are hypersensitive, so be honest, straightforward, and approachable in all your online sale copy, from your homepage to your email campaigns.
If you are a small company doing online sales, be upfront about it. Many consumers today are turning to smaller businesses precisely because of the more individualized, personal service they can offer. If you try to copy features of other enterprise companies, your brand’s credibility and online sale will be damaged.
Get More Ad Clicks with Ad Extensions
If you do online sales, ad extensions are a no-brain feature. It allows you to make your ad bigger with more places to click. And it doesn’t cost any extra and increases your ad’s click-through rate.
In the above example, the links to “Men’s Sunglasses” and “Women’s Sunglasses” give people who are looking to buy a new pair of Ray-Ban’s two additional places to click. This saves the potential customer a step and makes it easier and faster to find exactly what they want. It leads to increase online sales.
Show Off Customer Testimonials and Trust Signals
Today, with social media, customer feedback has never been more important. Fortunately, this means that your satisfied customers can provide you with one of the most valuable weapons in your arsenal – testimonials.
Legions of satisfied customers are considerably more influential than even the best-written sales copy. So make sure you include gushing testimonials and reviews from your hardcore brand evangelists gushing about how wonderful you are. These might appear on your product pages, landing pages, pricing pages, and even your home page. Similarly, the inclusion of trust signals can be an excellent way to increase online sales. Because it creates a more favorable perception of your brand in the mind of the prospect. And it can potentially overcome hesitations preemptively. If your business has any professional accreditations, put these trust signals front and center on your site. If you have an impressive list of satisfied clients, make sure your prospects know about it.
Create a Sense of Urgency
It is important, to be honest, and transparent about who you are and what you do. But there is no rule against creating a sense of urgency to persuade prospects to buy from you right now.
>Many consumers respond positively to incentives that create a sense of urgency, from time-sensitive special offers to limited-edition products. Although the ways you can accomplish this are as diverse as the products you can buy online, some strategies may be more effective than others. For example, if you don’t make a limited-edition product to entice prospects, maybe you can offer a financial incentive to customers who commit to a purchase right away, such as free shipping or a discount. However, you choose to do it, creating a sense of urgency is a great way to increase online sales.
Offer a Bulletproof Money-Back Guarantee
Oftentimes, one of the most powerful factors in a consumer’s decision not to buy something is risk aversion. Most times, this perceived risk is a financial one. Why should someone buy your products? What if they don’t work, or the customer doesn’t like them? Even small purchases can carry the risk of “buyer’s remorse,” so overcome this objection from the outset by offering a bulletproof money-back guarantee.
The more risk you remove from the prospect’s decision, the more likely they are to buy from you. So take away anything that could dissuade prospects from buying from you.
Reduce Friction in the Checkout Process
According to Business Insider, approximately $4 TRILLION worth of online merchandise was abandoned in incomplete shopping carts last year alone, of which 63% was potentially recoverable. This is a truly jaw-dropping statistic and one that reveals how crucial it is to nail your checkout process.
Similar to the point above about user experience, reducing friction in your checkout process can have an incredible impact on your conversion rates. Just as you should make it as easy as possible for visitors to use and navigate your site.
Eliminate any unnecessary steps in your checkout process that could dissuade a prospect from converting. Skip unnecessary fields in forms. Don’t time them out and make them start over from the beginning. Here are some more tips on reducing abandonedshopping carts.
Provide as Many Payment Options as Possible
Consumers have more choices than ever before in terms of how they actually pay for goods and services. By offering more payment options, including newer services that are becoming increasingly popular on mobile, you’re making it easier for prospects to give you their money. Sure, it can be a hassle to optimize your site (and checkout process) to include all these options. But doing so is a great way to increase online sales, particularly if your site has strong mobile traffic.
Making High-Quality Product Images
There’s compelling evidence that well-presented food actually tastes better than sloppily plated dishes. Given how important appearance is in relation to how we perceive things (including other people), it stands to reason that investing in quality product photography will have a similar effect on visitors to your site.
Regardless of what you sell, include high-quality images of your products – no tiny thumbnails or poorly lit shots taken in your stockroom. Also, be sure to include a wide range of images. It might seem overkill to include shots of your products from every conceivable angle, but try it out. People love to kick a product’s proverbial tires before buying, especially online.
You also can try out 360 image view – a new outstanding way for customers to check your products flagrantly. This feature is available on Magento 2 Themes Collection.
Get Rid of Your Landing Pages
Call-Only campaigns in Facebook and AdWords are an excellent example of a situation in which removing the traditional landing page entirely makes a lot of sense. Most people don’t want to spend several minutes browsing pages on their mobile devices – they simply want to get in touch with your business.
Give Gmail Ads a Try
After years in and out of beta, Gmail Ads are FINALLY available to everyone. This is an exciting way to reach prospects and increase sales.
One of the most effective ways to use Gmail Ads is by targeting competitor keywords. People who are in the market for your competitors’ products are getting emails from your competitors that mention their brand terms right now. By targeting those same terms you can show up in their inboxes and hopefully change their minds.
Answer Every Question, Address, and Objection in Your Copy
One of the most dangerous pitfalls you can fall into when trying to increase online sales is making assumptions about your prospective customers’ knowledge of your product, service, or even market. Many companies mistakenly believe their customers know more about what they’re selling than they actually do. This results in unanswered questions or objections that are failed to be addressed – both of which can harm sales.
Consider every question you can possibly think of about your product, and answer it in your copy on your product pages. Similarly, think about every potential objection a prospect might have about your offering, and preemptively overcome it in your copy. This might seem impractical, but remember, you’re not bombarding prospects with unnecessary information. You’re giving them exactly what they need to make an informed decision. This approach is also an excellent exercise in writing tight, clear, concise copy. If you’re worried there’s too much copy, you can always trim it down. Just keep the focus on the customer and how it benefits them to increase online sales.
Give Away As Much As You Possible Can for Free
People love free stuff. The more you give away for free, the more favorably prospective customers are likely to perceive you and your brand, which can result in more online sales.
Look at your current offerings. Can you give anything away for free? If you’re in the software business as we are, it’s easy to offer free, no-obligation trials of your software. Even if you’re not, you can just as easily give away samplers, trial memberships, two-for-one offers, and other reward-based incentives. Giving stuff away for free is not just a great way to improve people’s perception of your business. It is also a great way to introduce them to your must-have products and tempt them to buy more to increase online sales.
Create and Target Detailed Buyer Personas
If you’ve ever looked at the targeting options available to Facebook advertisers, you may have seen the amazing granularity with which you can target users on Facebook. Advertisers can target users based on the square footage of their home, the university from which they earned their degree, and even where they plan on going for their next vacation.
Obviously, this degree of specificity may be a little overkill for your buyer personas. But the better you know your ideal customers well, the more likely they are to respond to carefully crafted messaging from you. Push yourself to create more detailed buyer personas than you ever have before.
Implement Tiered Pricing
When you go to a restaurant, the chances are pretty good that you’ll invariably choose one of the mid-priced dishes. This is because many restaurants manipulate psychology to push people toward mid-range meals. We’ll often avoid the cheapest dishes – and the most expensive – making the middle-tier options the most appealing. This is a technique known as “decoy pricing.” The same principle can be leveraged to increase online sales with tiered pricing structures.
By including a third “decoy” option in your pricing structure, you can push people toward the middle option – the one you really want them to buy. Sure, some people will go for the most expensive option anyway (which is a bonus, revenue-wise).
Grow Online Sales with Mobile Optimization
The number of online businesses with poorly designed, badly optimized “mobile” sites is amazing. Mobile search has already eclipsed desktop search in volume. If you don’t want to leave sales on the table, it’s vital that your site is optimized for mobile – and not purely from a technical perspective.
Make it as easy as possible for mobile visitors to buy whatever you’re selling. This may involve an extensive overhaul of your checkout process or the design and launch of an entirely separate mobile site. For example, Amazon’s mobile site is an excellent example of how mobile eCommerce can (and arguably should) be done. But you don’t need Amazon’s resources to create a compelling, user-friendly experience for visitors on mobile.
Navigation and user experience are among the most crucial elements of a well-designed, highly optimized-mobile experience. The harder it is for visitors to find – and buy – what they want. The more likely they are to abandon your site altogether and take their business elsewhere. Pages should load near-instantaneously, and navigation should be logical. Don’t ask for too much information. Only the bare minimum you need to either make the sale or market to prospects later. Allow visitors to come back to their carts later, even on another device. Don’t expect mobile visitors to convert in a single session, because they probably (almost definitely) won’t – but they might convert later if you make it easy for them to do so. Think of your mobile visitors and do everything you possibly can to make it effortless for them to buy from you while they’re on the go.
Don’t overlook SEO.
Customers can notice your storefront in a physical store and walk straight in. With an online store, you must assist customers in finding you. You should focus on enhancing your search engine rating for terms that your clients use to find your company. According to a 2019 Statista report, search accounted for 65 percent of all eCommerce sessions. Square makes it simple to optimize your site and pages for search engines.
Improve sales conversions by using live chat.
One of the most popular methods of client contact is live chat. Customers like real-time chat. Because they don’t have to wait for a customer service representative to answer. It results in an increase of 48% in income per conversation hour and a 40% increase in conversion rate.
Using live chat for lead generation allows clients to communicate with sales personnel and receive immediate responses. Therefore, it allows them to make rapid sales choices.
Here are some of the most effective methods to use live chat to boost online sales.
- Convert website visitors into leads– Using live chat can help you get more leads and get a better return on your investment (RoI). It aids in the delivery of real-time sales support while also increasing income.
- Reduce the time it takes for a sale to close -. Unlike other channels such as email or phone, live chat handles client objections and responds quickly, which aids and shortens the sales process.
- Direct sales call to the appropriate department — Intelligent routing directs sales interactions to the appropriate team for follow-up. It also aids in the reduction of resolution time and the enhancement of sales conversion.
- Reduces bounce rate – If your clients spend a specific length of time on the product or pricing page, you may help them out ahead of time. It assists them in making rapid sales choices and lowering bounce rates.
Conclusion
Customer involvement is the most important factor in increasing sales. With Magesolution, you can meet consumers where they are with strong automation. As a result, it gives you back the time you need to develop even better products and solutions—and make more money. Please CONTACT US for additional information. Besides that, we also bring to you the Magento Website Development service which has lots of choices for your business. Don’t miss them.
