Website design trend 2020: The emerging trends – Part 2


The new decade will have new and exciting opportunities for creating genuinely amazing website experiences, where design, customer interaction, and technology combined will reach new heights. In 2020, the technical possibilities seem endless and we’re seeing designers play with extremes, reinvent previous styles, and ceaselessly experiment with new techniques.

Claue - Clean, Minimal Magento 2&1 Theme - Software outsourcing company

Website design trend sample in Magento 2 Claue theme

To get your website visitors to paying attention, your website design should have an edge to keep your site looking better than your competitors. Your messaging on your website is crucially important, and your design needs to enhance your message. Continued from part 1, here are our top website design trend sequences for the second half of 2020.

1. Custom Illustrations


Custom illustrations: a website design trend these days

While illustrations have been prevalent on websites for many years, there’s a growing trend of having custom, detailed, and well-executed illustrations grace websites recently, and I’m sure this is a trend that is just getting started. A lot of companies, instead, have started to feature illustrations on their site pages. Not only does this give a modern look, but it also makes your site pages unique.

2. Minimalist Design


Minimalist design – a website design trend that applied to Claue theme

It’s often said that simplicity is the ultimate sophistication, and many in the industry expect a minimalist, stripped-back approach to become ever more popular in the coming months. The minimalist design means a hundred things to a hundred different people, but it generally refers to extensive use of white space. This website design trend is simple, and when we say simple, we mean in every way.

3. Supersized Typography


Supersize typography on Claue theme

Big, bold and oversized typography is gaining more and more important in website design. When it comes to making your message stand out, you’ll find that the bigger and bolder, the more impact. Supersized typography has functional benefits as well as aesthetic appeal. For one, you can draw attention to your brand’s unique selling point and call to action by putting it in a big type on the main page of your website.

4. To Retro and Beyond

Since originally making a comeback in 2019, we’ve spotted more and more retro designs dominating the design space. Many brands, artists, and designers have embraced the resurgence of retro with open arms, combining the nostalgic familiarity of the old with the modern edge of the new.

We’ve also seen a big increase in demand for the ’80s, Neon and Cyberpunk graphics on Elements and Market as the style continues to infiltrate pop culture – particularly in movie posters, flyers, fonts, TV shows, and event announcements.

5. Voice

Voice technology is another trend experiencing rapid growth in adoption – its growth was a prediction offered by numerous people we spoke tool. The trend partly because of a result of technology, like smart speakers, that many of us are becoming increasingly accustomed to having in our homes. Now, it’s 2020, and obviously we’ve seen a lot of voice activation methods being upward.

6. Trendy color for a following website design trend


Trendy color – another website design trend that applied to ArrowIT theme

In 2020, it’s prominent that trending color is making their way into the website design trend sequences. An example of a trendy color combination is the primary light purple and pale pink/dusty blush scheme, made popular by Pinterest and Instagram. ArrowIT – Technology, Digital Transformation WordPress Theme features this trendy color scheme in their site designs. Check ArrowIT here.

7. AR & VR


VR & AR experiences: website design trend target

Design in today’s world must be able to create a seamless, almost real-life experience. This is what brands and companies are currently developing through augmented reality (AR) and virtual reality (VR) technology. These new realities will be constantly changing the way design functions. AR and VR fill the gap between physical and online shopping, especially in the second half of 2020.

8. Accessibility for visitors with disabilities

One trend that might not be particularly sexy – but is incredibly important – is accessibility. In other words, making websites that are welcoming to everybody. Right now, for example, the Americans with Disabilities Act is being used (and has for the past few years) as a driving force to level the tech playing field and increase more access to websites for people of all abilities.

9. Microinteraction


Microinteraction – a new phenomenon of website design trend

Microinteractions, sometimes called UI animation, are a relatively new phenomenon. They’re tiny design elements but can play a significant role in creating ‘human’ feeling websites that delight the audience. Microinteractions let the user feel what they’re doing. At its core, this website design trend is meant to delight the user. In the second half of 2020, it’s predicted that this trend will pave the way for great website development.

Final words

Some of the biggest trends we’ll likely see in the second half of 2020 involve animations, illustrations, and typography, mixed with new types of color schemes and interactions. However, website design isn’t just about making a site look pretty. It’s about designing a website with your visitors’ needs in mind and driving conversions.

We – MageSolution offers tons of themes and extensions that can fit your website’s needs while bringing a trendy, innovative look. Check us out here: MageSolution

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