Website redesign: Why to redesign the existing website?

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The digital marketing are moving at a rapid pace. Then having an outdated website can have a negative impact on your business. Does your business need a website redesign to compete or rank better? Why do you need to redesign your website?

We’re going to give reasons below that vary in severity. Depending on which is identified for your website, you can determine if your website just needs a quick design and structure update or a full redesign, build and CMS migration.

 

Industry- Specific design trends changed

The industry- specific design trends are changing every few years. A website with two or three years old will seem outdated .While your competitors have websites that is up to date with the latest design trends. However, this doesn’t mean you need to pursuit the newest web design trend like the flat design. Before considering to have a website redesign due to design trends, you can ask yourself two important questions:

  • Will the website redesign be beneficial to how our brand is perceived?
  • Are your competitors taking advantage of these new design trends?

Your branding is outdated

Your business’s branding needs to be consistent with your website. If you have a strategy to rebrand, you will want a website redesign to reflect these changes. In addition, a rebrand isn’t just about your logo or colors. It also includes the content and language used on your website. Because you don’t want the users to visit your site and think it doesn’t come from the same company.

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Your website has a bad foundation

You have spent more money to fix problems than actually build new means for functionality and content. Then you most likely have foundational issues. Therefore, in the long run, you will spend more money than if you just build a new website.

Issue 1: Your website isn’t optimized for speed

You know that 40% of consumers will abandon a website if it takes longer than three seconds to load site. Besides, Google has also built website speed into their algorithm to reward websites loading quickly.

Then what factors have negative impact on website speed?

Bad code: Many businesses will outsource their website development with the lowest cost. This usually result in poorly developed code.

Unnecessary javascripts: The problems with many themes is their code contains scripts that are not used or needed. These scripts are loaded on every page, even when they are not in use. This cause the page to load slowly.

Image size: Optimizing images for your web can have a big impact on page load speed. If you are using Magento, there are plugins to help you manage image size.

Issue 2: Your CMS isn’t SEO friendly

We are very surprised that many Content Management Systems don’t give their users the ability to optimize their websites for the search engines.

Issue 3: Your website isn’t responsive

Based on Google, 61% of users are unlikely to return to a website that doesn’t work well on mobile. Therefore, if your website isn’t responsive, the chance you losing leads and customers will be high. Mobile users said that they want to have a great UX when viewing your website on their phones and tablets.

Issue 4: Your website is difficult to use

Website usability has positive and negative impact not only on your users but also on the management of your website. The cost of updating your website adds up over time. It can be higher than if you have a website redesign from the start

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Issue 5: It’s difficult to add functionality

You’ve embedded third-party widgets and tools such as shopping cart widget, email marketing forms or landing page tools. However, it’s difficult to add them or you have to pay someone to create custom functionality. You should make more sense to have a website redesign.

Issue 6: Your website has a poor user experience

User experience deals with the emotional experience a visitor has when navigating through your website and how it aligns with their intentions.

A website that is complex and difficult to navigate, has slow load times. This can leave a bad feeling for your visitors and lost valuable leads. In fact, 88% of online consumers are less likely to return to a site after having a bad experience.

If your website has bad user experience, you should have website redesign to have more enjoyable experience.

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Website redesign examples to inspire you!

We’re going to share website design examples- Magento themes are created by ArrowHiTech . These are excellent and modern template for your website with latest web design trends. They have 11+homepage layouts and tons of options for shop, blog, portfolio,.and tons of  Magento extensions  such as Mega Menu, Store locator, CMS,.. which brings a power for your website.

Conclusion

When your industry evolves, your business evolves, your prospects evolves so you website need to develop to stay relevant and up to date.

A well- executed website redesign can:

Promote your company image

Boost leads and sales

Put your competitors on notice that you’re a player.

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